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Product Director (Senior Manager), Professional Promotion, Talvey - 2406203182W

Description

Johnson & Johnson is currently recruiting for a Product Director, Professional Promotion Marketing, TALVEY located in Horsham, PA, USA.

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are more efficient and less invasive, and solutions are tailored to individual needs. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com/.

The Product Director will be accountable for leading professional promotion strategies and execution for TALVEY. In this role, you will develop strategies and tactics for optimal oncologist activation, including insight generation, strategy development, strategic media planning, content development, and tactical execution. The Product Director will work with a cross functional team of brand partners, field sales, internal partners, and agency partners to help support Multiple Myeloma patients.

The Product Director will report to the Group Product Director for Professional Promotion and will serve as a core member of the brand team.

This position is based in Horsham, PA and will require up to 25% domestic travel

Key Responsibilities:

• Leads development of comprehensive marketing plans, including strategy, positioning, and messaging, to achieve business goals and ensure optimal engagement with oncologists and their care teams.

• Ensures strategies, marketing assets, and tactical plans are developed and performed in close partnership with: Global Commercial Strategy Organization, Sales, Sales Learning & Development, Medical Affairs, and key internal partners.

• Develops content with learning and development team for sales meetings and ongoing field development to support brand strategies.

• Leads advisory boards, analytics, and market research to generate insights for marketing initiatives in partnership with the insights and analytics team.

• Actively oversees J&J Experience Transformation (JET) initiatives for the brand, including the field Dynamic Engagement Plan and continued evolution of the omnichannel marketing approach.

• Collaborates with the Market Access & Patient Experience team to enhance strategic implementation in relation to engaging various parties.

• Contributes to our multi-brand, cross-functional multiple myeloma portfolio strategy.

• Works efficiently with external agencies, key internal partners, and cross-functional groups within the organization.

Qualifications

Required:

• A minimum of a Bachelor’s degree or equivalent experience is required; an MBA or advanced degree in a related field is helpful.

• A minimum of 7 years of relevant business experience, including pharmaceutical and healthcare knowledge.

• A minimum of 5 years' experience in Sales, Marketing, Managed Care Account Management, Pricing, and/or related fields.

• Proven proficiencies in marketing, project management, and clear communication.

• Ability to travel up to 20%, which may include overnight and weekend travel.

Preferred:

• Experience in oncology.

• Experience with field engagement.

• Proven experience in the following critical business proficiencies preferred: Customer Engagement, Training, Digital Innovation, and Cross-Functional Collaboration.

#eradicatecancer

Johnson & Johnson is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

Primary Location NA-US-Pennsylvania-Horsham

Organization Janssen Biotech, Inc. (6014)

Travel Yes, 25 % of the Time

Job Function Advertising & Promotions

Req ID: 2406203182W