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Philips Senior Marketing Specialist in Hong Kong, Hong Kong

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You are responsible for

Provide marketing support to Business Marketing to build business and achieve financial and non-financial goals Assist in the marketing planning and optimization of product portfolio by analyzing market dynamics, consumer behavior and insights Create and implement business driving marketing activations, CRM and sales promotion programs, with cross functional cooperation with Digital Marketing and Activations team and sales team Develop marcom deliverables on time for instore excellence Develop digital product content to lead to sales conversion Work closely with Trade Shopper Marketing Team to maximize instore visibility and drive sell-out Work closely with Consumer Care Team to meet consumers’ need for quality products and pre- and after sales service Support in marketing operation process

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