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At Converse we believe that those independent enough not to follow will

move the world forward. We’re a place to explore potential, break barriers

and push the edges. A company that’s inspired by what came before us

but even more excited about what’s coming next and somewhere YOU get

to write the next chapter of a 100+ year old story. We look for people who

can grow, think, dream and create. Our culture thrives by embracing

diversity and rewarding imagination with each person bringing their

authentic selves to a challenging and constantly evolving world to push

things forward.

Do you have an expertise in digital and paid media marketing, a radar for

how our digital worlds will evolve over the next 10 years, an analytical

mind mixed with a creative heart, a grounding in retail and a passion for

youth culture? Then the great news is that we have the perfect role for

you!

The Lead, Paid Media & Digital Marketing in Western Europe is a forward-

thinker with a deep understanding of the consumer, their lifestyle, how

they engage/shop online, and how Converse can best serve them.

They will combine consumer insights and data, leveraging the creative

process & a deep

understanding of digital consumer journeys to tell the right stories in the

right places at the right time to cut-through. Leading a team of Working

with a team specialised marketeers to deliver on Brand and Business

objectives.

We are looking for a highly motivated, strong communicator. Someone

who is curious and eager to innovate - to test, fail, learn, evolve & repeat.

A thought leader, digital evangelist, strategic thinker and a consumer

advocate.

WHAT YOU WILL WORK ON

You will champion and elevate the Converse Brand & Products in paid

Media Environments with a focus on digital serving our direct consumers

and helping to fueling and grow our digital ecosystem. Drive cross-

functional connectivity across the organization teams, build full funnel

marketing plans and oversee day-to day operations to bring best-in-class

brand and commerce experiences to life for our consumer.

Depending on the evolving needs of the role, you may also be required to

develop an understanding of content creation strategies for platforms like

TikTok and Instagram, as well as the dynamics of influencer marketing.

KEY RESPONSIBILITIES:

• Lead Seasonal Planning: elevating Converse priorities the brand’s

purpose and values across all consumer digital/paid media touchpoints,

delivering value and revenue growth for Converse.com

• Drive: the regional digital and paid media marketing strategy in

conjunction with the IDM Director, delivering end to end consumer

journeys from concept map to execution and evaluation. Including Brand

awareness campaigns, seasonal product storytelling,

performance marketing and consumer acquisition/membership

• Collaborate: across the Converse Brand and Digital Direct team,

targeting new and existing consumers, growing and serving them through

products and experiences to deliver against financial and operational

objectives. Collaboration across agencies and media platform partners.

Additionally, you will drive virtual teams consisting of country, Geo &

Global partners, influencing decisions upstream and downstream within

projects.

• Plan, Implement, Review & Optimise: Work with the IDM Director to plan

overall yearly

seasonal calendar approach, digital budget, and deliverables. Help set and

deliver on clear critical metrics, optimize in-season to ensure those

metrics are hit to drive both brand and business results as well as

consumer acquisition/growth (from NOW to NEXT).

• Set the future: leverage industry learnings and relationships to push the

brand forward

through a creative and experimental digital agenda that inspires a digital

first organization. Make recommendations and be fully versed on

emerging platforms, features, and opportunities. Maintaining a thorough

understanding of trends in digital marketing, technology, sneaker culture,

fashion and eCommerce

WHO YOU WILL WORK WITH

You will be working closely with the Integrated Digital Marketing team, a

key arm of the Converse Western Europe Marketing team and will be

reporting into the Integrated Digital Marketing Director. You will have close

connections and work with the chosen Converse media agency.

Additionally, you will be an extended part of the European Digital Direct

team, working very closely with the Experience, CRM, Analytics &

Merchandising functions to ensure consistent, orchestrated & effective

consumer-journeys with converse.com elevated as the ultimate Converse

shopping destination.

You will also partner with Global Digital, Geo brand creative, Geo brand

management and Key City teams to build impactful paid media marketing

plans, ensure a consistent and pioneering brand voice cuts-through, and

we have consumer-right messaging across all areas of the funnel.

The role is based in Converse EHQ, Hilversum, The Netherlands.

WHO WE ARE LOOKING FOR

• Demonstrated success in managing paid media campaigns across

multiple digital platforms (e.g., TikTok, Google Ads, Instagram). Provide

specific examples of campaigns and their results.

• Experience in executing end-to-end marketing campaigns, from initial

concept to final

analysis. Showcase projects where you oversaw all stages including

planning, execution, and performance evaluation.

• Track record of project managing marketing initiatives from conception

to completion.

Include examples of coordinating with diverse teams and external

partners.

• Tangible experience in optimizing campaign performance using data

analysis and KPI

interpretation. Describe instances of using insights to improve campaign

outcomes.

• Evidence of staying current with youth culture and digital trends.

Showcase campaigns or

initiatives that successfully engaged younger demographics.

• Experience in leading relationships with agencies and external suppliers.

• Demonstrated ability to maximize marketing impact within budget

constraints. Provide

examples of creative solutions that led to measurable results.

• Experience in managing full funnel marketing budgets. Highlight

campaigns that achieved

strong ROI, regardless of budget size.

Application closing Date: 20-09-2024

NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, protected veteran status, or disability. NIKE is committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the employment process, please call +1 503-671-4156 and let us know the nature of your request, your location and your contact information.