Intel US Marketing B2B Content and Creative Strategist in Hillsboro, Oregon
As a US Marketing B2B Content and Creative Strategist, you will develop and drive integrated, innovative communication strategies that compel key audiences to engage with Intel.
Responsibilities may include:
Collaborate with the US Marketing campaign managers to develop the customer journey.
Build and manage an integrated B2B content strategy aligned to customer journeys.
Collaborate with Global Product Marketing and Global BCM content and creative leads to influence and shape Tier 1 campaign briefs, assets and content.
Collaborate with US Media Strategist to shape campaigns based on asset availability, campaign narrative and messaging, and fulfill deliverables as required by media tactical plans.
Collaborate with ecosystem partners to curate content for campaign inclusion.
Use scalable frameworks across all B2B campaigns to ensure consistency in approach and efficiency in how internal and external agency partners are managed.
Author and execute Tier 2/Tier 3 campaign creative briefs.
Work with 3rd party agencies to create Intel owned and/or Intel-led campaign content.
Localize and/or customize Global content as needed.
Review and edit content, establishing and maintaining standards of Intel's voice, tone, and quality for various communications media and outbound marketing channels.
Work with agencies to ensure correct asset set-up, creative rotation, and QA processes to ensure proper implementation of asset-level tagging for accurate tracking and reporting.
Ensure timely media placements and coordination of production/materials deadlines.
Continually monitor, optimize and improve performance of the creative and content.
Develop and implement test-and-learn programs.
A successful candidate will demonstrate:
Willingness to develop implementation plans that align to strategy.
Willingness to work with cross-functional colleagues and external stakeholders to achieve results.
You must possess the below minimum qualifications to be initially considered for this position. This Position is not eligible for Intel immigration sponsorship
Bachelor’s degree in Marketing, Public Relations, Business, or related field
7+ years of experience in B2B marketing and/or communications experience,
7+ years of experience with digital marketing and media trends.
- 2+ years of experience working with third party agencies
Inside this Business Group
Intel's Sales and Marketing (SMG) organization works with global customers and partners to solve critical business problems with Intel based technology solutions. SMG works across business units to amplify the customers voice and deliver solutions that accelerate their business. Our teams work across the entire sales cycle, pushing ingredient products to our "billings" customers while also pulling end solutions through to "consumption". We work across numerous industries, including retail, enterprise and government, cloud services and healthcare as examples. The operations team focuses on forecasting, driving alignment with factory production and delivering efficiency tools and our marketing capability drives demand and localized marketing in locations around the globe. Our sales force navigates a complex partner and customer ecosystem while shaping product roadmaps, driving value for our customers, and collaborating to harness emerging technology trends to deliver comprehensive solutions.
US, California, Folsom;US, California, Santa Clara;Virtual US and Canada
All qualified applicants will receive consideration for employment without regard to race, color, religion, religious creed, sex, national origin, ancestry, age, physical or mental disability, medical condition, genetic information, military and veteran status, marital status, pregnancy, gender, gender expression, gender identity, sexual orientation, or any other characteristic protected by local law, regulation, or ordinance.
Annual Salary Range for jobs which could be performed in US, Colorado:
We offer a total compensation package that ranks among the best in the industry. It consists of competitive pay, stock, bonuses, and benefit programs. Find more information about our Amazing Benefits here (https://www.intel.com/content/www/us/en/jobs/benefits.html)
Intel is committed to a culture of accessibility. Intel provides accommodations to applicants and employees with disabilities. Find information and request accommodation here (https://jobs.intel.com/page/show/candidate-help-desk)
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