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Job Description :

Brand Ambassador - Frankfurt

Please note this is a field-based position .

About us

Diageo is the world’s leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. Our purpose – Celebrating life, every day, everywhere – has a meaningful role in our company, for our people, our diversity, our brands, in how we perform and how we build shared value!

About the Role

You are a brand ambassador for Diageo and the personification of our brands. You are well connected and networked within the local bartending and gastronomy scene as well as spirits industry in general and you have a consistent record of building brands in this trend leading space. You have the ability to establish and keep great relations with key influencers in the industry and beyond and know where to go to. You are the first point of contact when it comes to learn more about upcoming trends or in-depth knowledge about spirits and the industry. You engage with bartenders to ensure they are serving our drink in the right way and know to tell the story behind our brands. Your job isn’t done until our products are transparent to consumers and perfectly served in the right places. You engage consumer by driving awareness and brand passion for our products. It is a commercial position and you are responsible for driving commercial success and inspiring customer dedication while implementing marketing activations.

Top Accountabilities

• Work across key areas of customer activation, advocacy, consumer activation and capabilities of brand knowledge

• Understand consumer types, attitudes and trends

• Identify emerging trends and communicate that knowledge to key contacts within the team

• Develop profitable programs while partnering with our customers in the on-trade

• Use customer insights while implementing activation plans

• Use sufficient metrics in order to identify key areas of focus, assess alternatives and accurate when needed

About you

• 3+ years proven experience, in top accounts as bar manager, owner, bartender or manager

• Strong communication skill, in- and externally, verbal and written

• Outstanding project management, creativity and innovative thinking linked to specific business opportunities

• Good understanding of industry trends, social influences, business drivers

• Understanding of mixology, a passion for spirits, ability to deliver strong execution and engage with customers/consumers and other relevant partners

• Fluent in German and English

• Open to regular travel

Our offer

• An inclusive company culture that puts employees and their development first

• A flexible working environment and supporting policies that suit your lifestyle and needs

• A competitive salary with bonus and benefits budget

• …and of course, THE best colleagues!

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.

Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.

Worker Type :

Regular

Primary Location:

Hamburg

Additional Locations :

Job Posting Start Date :

2024-02-14

With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.

Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.

With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential.

DRINKiQ

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