Job Information
Publicis Groupe Associate Marketing in Gurgaon, India
Company description
Publicis Sapient is a digital transformation partner helping established organizations get to their future, digitally-enabled state, both in the way they work and the way they serve their customers.We help unlock value through a start-up mindset and modern methods, fusing strategy, consulting and customer experience with agile engineering and problem-solving creativity.United by our core values and our purpose of helping people thrive in the brave pursuit of next, our 20,000+ people in 53 offices around the world combine experience across truly value.
Overview
Your Impact & Key Responsibilities:
Why we are looking for you
Brands fascinate you, and you love that people can develop a relationship with them. You dream of being a successful marketer and know a lot of interesting and relevant trivia
You enjoy collaborating with people and building relationships
You have some relevant (if not exact) experience in B2B, marketing, Tech services
You are interesting. Consistent. And deliver to your commitments.
What you will enjoy in this role
You will be part of an organization and team that is invested in learning as much as doing
You will be a part of a team that is collaborative, dependable and self-sufficient on marketing and communication skills
What you will do
Work closely with your manager to execute marketing programs in the client acquisition and expansion context. You will learn to write briefs, design campaign flows on paid and owned channels - email, digital, social, PR, events, content syndication, blogs, website, search
Work with the marketing ops team to achieve on-target execution and measurement against tangible goals
Collaborate with an ecosystem of marketing partners. Learn to manage vendor relationships, campaign coordination, performance tracking against set KPI’s, and lead generation
Budget management. Conceptualise and oversee monthly / quarterly calendarized comms initiatives. Ensure that blog content, social media, content syndication, and email marketing execute consistently and on brand.
Qualifications
Your Skills & Experience:
Graduate in a Marketing domain
2 years of relevant experience. Understanding of the India technology and services market
Some hands on experience of the overall inbound and outbound ecosystem, including building digital strategy for – SEO (on-page, off-page), SEM - Search and PPC (AdWords), Social – Organic and paid, e-mail marketing, Content marketing (inbound), Web marketing
Familiarity with
Marketing / CRM platforms
Landing page optimizations
Analytics and tracking (UTMs, GA, GSC)
User flows / behaviours in Google Analytics
Inhouse data to draw insights & recommend incremental improvements
Understanding of PPC/ display/ programmatic for use in campaigns
Event management and execution- Online / offline events end-to-end, including content, coordination, collateral, vendor management, leads, and results
Familiarity with Experience and relationships in relevant publisher and events ecosystem in India
Quantitative skills & Presentation skills
Additional information
Gender-Neutral Policy
18 paid holidays throughout the year for NCR/BLR (22 For Mumbai)
Generous parental leave and new parent transition program
Flexible work arrangements
Employee Assistance Programs to help you in wellness and well being.