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Robert Half B2B Marketing Director in Grapevine, Texas

Description

The B2B Marketing Director will be responsible for developing and implementing comprehensive internal and external marketing strategies that increase our company's market share and brand awareness among our business clients. This includes understanding and addressing the unique needs and challenges of B2B marketing. This role will also involve managing a dynamic marketing team, planning promotional campaigns, conducting market research, and establishing goals and strategies to increase revenue.

Key Responsibilities:

  • Develop and implement strategic marketing plans that align with the company's business goals.

  • Coordinate B2B marketing efforts to promote our products and services.

  • Oversee the operations of the marketing department, including budgeting, planning, and staff development.

  • Conduct market research and analysis to understand the company’s position in the marketplace.

  • Manage the production of promotional materials and marketing campaigns.

  • Measure and report on the effectiveness of marketing strategies and make necessary adjustments.

  • Foster relationships with key clients and stakeholders to grow brand awareness in the market.

    Requirements

Qualifications:

  • Proven experience in a similar role, preferably in a B2B environment.

  • Strong understanding of market research and data analysis methods.

  • Proficient in MS Office and marketing software.

  • Exceptional leadership and communication skills.

  • Bachelor's degree in Marketing or a related field. An MBA would be a plus.

  • Ability to develop marketing strategies and effectively communicate recommendations to executive management.

    Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

© 2024 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .

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