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Marketing & Retail Operations Assistant

Marketing & Retail Operations Assistant

STATUS: Part Time

DEPARTMENT: Accounting-Bookstore

LOCATION: Grand Rapids-W.A. Lettinga Campus-Campus Store

REPORTS TO: Campus Store Assistant Manager

PAY: $15.00-$16.00

Overview: As a Marketing Intern for the Davenport University Campus Store, you will have the opportunity to gain hands-on experience in various aspects of marketing while contributing to the success of our store's promotional efforts. This internship offers a dynamic environment where you will collaborate with a team of professionals, learn valuable skills, and make meaningful contributions to the growth and visibility of the campus store.

Key Responsibilities:

Marketing:

• Assist in creating engaging and relevant content for the campus store's social media channels, including Facebook, Instagram, Twitter, and TikTok. • Generate creative ideas for posts, stories, and campaigns to increase brand awareness and drive student engagement. • Schedule and publish content according to the content calendar, ensuring consistent messaging and branding. • Respond to comments, messages, and inquiries from followers in a timely and professional manner. • Assist in the planning, execution, and evaluation of marketing campaigns aimed at promoting merchandise, events, and special promotions. • Conduct market research to identify target audiences, trends, and competitor strategies. • Monitor campaign performance metrics and analyze data to optimize future marketing initiatives. • Support the team in promoting campus store events, sales, and initiatives both online and offline. • Assist with event planning and coordination, including logistics, promotion, and on-site support as needed. • Capture photos and videos during events to create engaging content for social media and other marketing channels. • Work closely with other departments within the campus store, including merchandising, sales, and customer service, to support integrated marketing efforts. • Collaborate with student organizations, campus clubs, and academic departments to explore partnership opportunities and cross-promotion. • Update and maintain the campus store website with accurate product information, pricing, and promotions. • Conduct regular audits of the website to identify and fix any issues related to usability, functionality, or performance.

Retail Operations:

• Provide excellent customer service by greeting and assisting customers, answering questions, and resolving any issues or concerns. • Assist in maintaining inventory levels by restocking shelves, organizing merchandise displays, and conducting regular inventory counts. • Process transactions using the point-of-sale (POS) system and ensure accuracy in pricing and product information. • Help maintain the cleanliness and organization of the store, including keeping shelves, displays, and checkout areas neat and tidy. • Assist with receiving and processing shipments of merchandise, including unpacking boxes, checking in inventory, and updating records. • Collaborate with team members to ensure a smooth and efficient store operation, including opening and closing procedures.

Qualifications:

• High School graduate or GED, Associates/Bachelor's degree preferred. • Strong written and verbal communication skills, with the ability to effectively communicate ideas and information to diverse audiences. • Proficiency in social media platforms and digital marketing tools, with a creative mindset and attention to detail. • Basic knowledge of retail operations and customer service principles, with a willingness to learn and adapt in a fast-paced environment. • Ability to work independently and collaboratively as part of a team, with a positive attitude and a willingness to tak