Newell Brands Associate Manager, ECOM Merchandising in Shanghai,
Position Title: Associate Manager, ECommerce Merchandising
Reports to: Sr. Manager, ECommerce Merchandising
Location: Shanghai, China
Under supervision of Sr. Merchandising Manager and in partnership with the E-Commerce Sales, the (Associate) Manager, E-Commerce Merchandising role provides data-driven insights from platforms to help drive revenue growth. The position should offer recommendations for A&P and promotional investment strategy, assortment and catalog selection, digital shelf improvement, and all online merchandising activities. Additionally, the Associate merchandising manager will help identify emerging market opportunities, customer needs, and the relevant competitive landscape again leveraging data-driven insights from market, category, and competitive analysis.
Assist in collecting and sharing data-driven insights and recommendations to guide merchandising planning and investment strategy. Assist in preparing regular performance reporting with thoughtful proposals for optimizing spend, fueling conversion, and driving sales.
Leveraging data insights, assist in the development of pricing, promotional and other strategies to help achieve marketing and sales goals
Help manage and execute online merchandising and promotional calendar by brand and by store
Provide recommendations for driving traffic via data-driven performance marketing programs and for collaborations with E-Commerce platforms
Help drive the development of new packs and promotional programs in partnership with the Division
Provide market, competitive, strategic, and tactical intelligence to drive prioritization of store initiatives. Monitor and analyze the overall health of the E-Commerce business as well as performance of program KPIs
Bachelor's Degree required, MBA preferred
3+ years' experience working in digital merchandising, digital marketing, E-Commerce, or brand marketing
Familiarity with E-Commerce business models, specifically how to drive e-commerce sales through data-driven, innovative, effective and cost efficient marketing/merchandising programs and strategies
Experience with Tmall, JD data
Familiarity with the digital ecosystem and how E-Commerce, web, mobile, social, search and channels work together to drive purchase
Some knowledge of data analysis to drive investment optimization
Fluent in English both written and verbal
Asia Pacific is a rapidly growing market for Newell Brands. The company’s growth strategy focuses on achieving wider product distribution and gaining market share in key categories. Newell Brands has established its Asia Pacific main corporate office in Shanghai China. To better serve and meet the needs of our customers and consumers in Asia Pacific, we have offices located within China, Hong Kong, Taiwan, Malaysia, Thailand, Japan, India, Korea and ANZ.
Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Paper Mate, Sharpie, Dymo, EXPO, Parker, Elmers, Coleman, Marmot, Oster, Sunbeam, FoodSaver, Mr. Coffee, Graco, Baby Jogger, NUK, Calphalon, Rubbermaid, Contigo, First Alert and Yankee Candle. For hundreds of millions of consumers, Newell Brands makes life better every day, where they live, learn, work and play.
Newell Brands is an equal opportunity and affirmative action employer. We provide all employees and applicants for employment with equal employment opportunities without regard to race, color, religion, gender, age, national origin, sexual orientation, gender identity, citizenship, immigration status, marital status, military status, any covered veteran status, disability status, genetic information, caregiving responsibilities or any other basis prohibited by law.
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