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As a Senior Specialist - Marketing, you will be responsible for ensuring the strategic alignment between the company’s commercial goals and the development of marketing campaigns to meet those objectives. You will plan, develop and execute merchandising strategies across the retail locations in the U.S. and Canada. You will collaborate with cross-functional teams to develop promotional strategies, conduct research, collect insights (voice of customer), and analyze data to determine the most effective way to reach target demographics and optimize customer engagement.

You will also lead the design, creation, development and delivery of marketing programs. You will plan the strategy to support the growth and expansion of company products and services, and to attract customers to company website, online presence and promote products or services. Additionally, you will create, convey brand messages and improve brand awareness as well as analyze statistics and identify areas to optimize marketing performance. You will develop marketing content and explores sales channels. You may coordinate involvement in conferences, exhibitions and marketing seminars

Responsibilities:

• Coordinate with key contacts for implementation and communication of sales promotions and marketing campaigns from concept development to finished product, including development of marketing collateral such as social and digital campaigns, as well as traditional marketing such as direct mailers, brochures, flyers, catalog pages, etc.

• Work closely with product and merchandising management to develop supporting in-store marketing, point-of-purchase, and product placement strategies.

• Partner with brand, digital, and commercial teams to develop and implement strategies to increase store traffic and inventory turns.

• Support sales and marketing needs of sales and supplier product groups at global, national, regional, and local levels.

• Monitor customer engagement and Key Performance Indicators (KPIs) of marketing campaigns and provide insight on how to improve or expand marketing campaigns

• Support sales and marketing needs of sales and supplier product groups at global, national, regional, and local levels

• Monitor customer engagement and Key Performance Indicators (KPIs) of marketing campaigns and provide insight on how to improve or expand marketing campaigns.

Qualifications:

• Bachelor’s degree in marketing, communications, or relevant industry preferred.

• 4 to 5 years required, 6 years preferred of product, solution or field marketing experience, preferably in Fortune 500 company.

• Marketing strategy and implementation, including a working knowledge of multi-channel marketing and associated best practices.

• Experience in merchandising a plus

• Strong written and verbal communication skills, combined with an ability to communicate clearly and succinctly to internal and external groups.

• Highly organized and detail oriented, with a customer-centric focus and commitment to quality.

• Strong research and analytical skills, including the ability to spot questionable information or unusual data trends, combined with a disciplined problem-solving process that applies conceptual thinking to identify root cause(s) and provide appropriate solution(s).

• Able to spot new and evaluate existing business opportunities, including the ability to ask good questions, look beyond the obvious, and see the “big picture.”

• Strong mathematical and computer skills, including proficiency with Microsoft Office Suite (Word, Excel, Powerpoint), working knowledge and at least basic- to intermediate-level HTML or wordpress skills.

• Strong creativity, out-of-the-box thinking, and entrepreneurial drive; able to work with autonomy and self-direction.

• Able to influence others through effective negotiation techniques and strong interpersonal skills, meet deadlines, and deliver results.

Wesco International, Inc., including its subsidiaries and affiliates (“Wesco”) provides equal employment opportunities to all employees and applicants for employment. Employment decisions are made without regard to race, religion, color, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, or other characteristics protected by law. US applicants only, we are an Equal Opportunity and Affirmative Action Employer.