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Description

A key member of the IHOP restaurant brand marketing team, the Senior Manager, Brand Marketing Manager is responsible for large revenue, complex product and menu-related projects. Focus on effectively managing strategy, new product development and improvements, testing and system-wide rollouts.

Responsibilities:

• Leads assigned projects/categories. Projects may include large revenue, complex projects, platforms, media supported tests, 3rd party partnerships, advertised campaigns, and priority categories of high sales PMIX

• Plan, develop, test, and implement new products/initiatives

• Serve as primary point of contact and content expert

• Sets project objectives, strategy, positioning, and/or menu role

• Develops and gains alignment on success criteria

• Proactively seeks out information from others outside of immediate team to improve projects

• Develop new product concepts, initial product names and positioning

• Manage brainstorming of new menu items and platforms

• Determine feasibility including strategic/operational fit, uniqueness, market size, ease of communication, motivation, and price value

• Sets and drives to deliver clear, realistic project priorities, expectations, milestones, and timelines in partnership with PMI; communicates these to all stakeholders

• Lead cross-functional team to implement - managing time and resources efficiently; delegating to cross-functional team as needed

• Review materials to maintain accuracy/consistency

• Analyzes performance and makes quality decisions and fact-based recommendations based on approved success criteria - balancing timeliness with data collection and stakeholder input, exercising reasonable consideration of both risk and reward when exploring opportunities

• Update project performance to leadership, cross-functional team, and franchisees

• Responsible for system-wide rollouts

• Develops creative briefs with a clear key message and effectively presents to agencies

• Partner with creative marketing and agencies on creative materials to ensure key messages are pulled through

• Manages inventory planning in partnership with supply chain team

• Manage product improvements and cost-savings opportunities

• Lead team and provide coaching and guidance to marketing managers

• Perform other responsibilities, as needed

• Leadership

• Develops strong cross-functional relationships and is respected as a leader and subject matter expert internally and externally

• Able to effectively influence to achieve mutual business success

• Takes initiative to stay one step ahead of decisions and communication

• Able to answer questions or seek out information in a timely manner

• Understands the importance of being nimble and can quickly pivot self and team, if a project is directed differently by leadership

• Supports positive partnerships the franchise community and with key vendors

• Business Maturity

• Looks for opportunities for innovation and demonstrates the confidence to recommend ideas, considering risks, benefits, and potential outcomes

• Demonstrates accountability by identifying, addressing, and elevating issues quickly and effectively

• Monitor business performance and clearly convey an understanding of the strengths and weaknesses of the business and/or function and how this might impact their objectives

• Executive Presence

• Able to present projects with clarity and enthusiasm to the cross-functional team, leadership & franchisees

• Learning Acumen

• Consistently looks for opportunities to improve

• Leverages lessons learned; reflects, learns, adjusts, and improves

Skills & Requirements:

• College degree required; MBA preferred

• 5+ years brand, category or product management experience in a national chain restaurant, agency, or consumer products goods (CPG) environment required

• Exceptional planning and project management skills required; ability to manage multiple projects of complex scope

• Franchise experience preferred

• Experience leading a team of direct reports

• Demonstrable knowledge of tactical planning and analytical evaluation

• Ability to prioritize, problem-solve and respond quickly to changes in direction

• Excellent customer service, ability to establish strong working relationships with internal/external partners and lead cross-functional team

• Strong organization and attention to detail

• Strategic thinker with strong negotiation, presentation, and written/verbal communication skills

• Proficient in Microsoft Office