Experience Inc. Jobs

Description

Our client, an industry leader, is looking for an experienced and result-driven PCC Marketing Specialist to join their dynamic marketing team. As the PCC Marketing Specialist, you will be implementing, tracking and optimizing Pay-Per-Click campaigns across various digital platforms. The ideal candidate will be skilled in online marketing concepts and strategies. This role is key to ensuring the growth of their customer base and revenue.

Responsibilities:

• Develop, implement, and manage the PPC strategy with a focus on enhancing online presence and improving marketing and sales initiatives.

• Conduct keyword research, providing guidance to content teams, and suggesting the most suitable keywords for our client's websites.

• Design, launch, and maintain PPC campaigns on platforms such as Google Ads, ensuring adherence to business objectives.

• Continuously monitor and amend performance of campaigns, analyzing trends to facilitate actionable insights.

• Collaborate with the internal marketing team to enhance the process of collaborative campaigns in line with organizational objectives.

• Proactively manage multiple campaigns for numerous retail stores, each possessing distinct budgets.

• Stay up-to-date with industry trends, new PPC features, advertising advancements, best practices and performance standards.

• Compile weekly and monthly client reporting for key metrics, goals, and additional campaign initiatives.

• Create and oversee ad campaigns on social media platforms.

  Requirements

Qualifications:

• Bachelor's Degree in marketing or a related field.

• 1-3 years of experience in managing PPC campaigns across Google, Yahoo, and Bing.

• Proficiency in platforms like Google Ads and social media platforms including Instagram, Facebook, LinkedIn, and Twitter.

Preferred Skills:

• In-depth understanding of performance marketing, conversion, and online customer acquisition.

• Strong analytical skills, capable of drawing logical conclusions and developing strategies based on data.

• Exceptional creativity coupled with excellent analytical skills.

• Superb communication and interpersonal abilities.

• Knowledgeable in current trends and best practices in online marketing and measurements.

  Innovation starts with people.®

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