Stryker Global Associate Product Manager in Fremont, California
Stryker is one of the world’s leading medical technology companies and, together with our customers, is driven to make healthcare better. We offer innovative products and services in Orthopaedics, Medical and Surgical, and Neurotechnology and Spine that help improve patient and hospital outcomes. We are proud to be named one of the World’s Best Workplaces and a Best Workplace for Diversity by Fortune Magazine. Learn more about our award-winning organization by visiting stryker.com
Who we want
Hard-working winners. Confident, competitive and results-oriented professionals who create a track record of success.
Dedicated achievers. People who thrive in a fast-paced environment and will stop at nothing to ensure a project is complete and meets regulations and expectations.
Effective communicators. People who can interpret information clearly and accurately to concisely communicate results and recommendations to stakeholders.
Collaborative partners . People who build and leverage cross-functional relationships to bring together ideas, information, use cases, and industry analyses to develop best practices.
What you will do
As a Senior Marketing Associate, you will support Stryker’s Neurovascular division. Stryker’s Neurovascular division is focused on advancing the practice of less invasive stroke therapies through its Complete Stroke Care solutions. The business is dedicated to providing innovative stroke products and services for ischemic and hemorrhagic stroke, and committed to providing clinical education and support to help physicians deliver better patient outcomes. Products include: stent retrievers, detachable coils, stents, balloons, guidewires and microcatheters.
Understand key competitors and their relative strengths/weaknesses
Understand customer groups, including why customers buy the product or service
Advocate on the customer's behalf and influence product or portfolio changes based on customer feedback
Support in the construction of the marketing plan with specific analysis and collaborate in the development of key strategic initiatives
Responsible for achieving a budget target
Work proactively with market research to collect customer insights for segmentation
Responsible for product or portfolio's targeting and positioning
Prioritize marketing initiatives appropriately given product or portfolio goal and metric
Intimately understand the customers for the product or portfolio, including attitudes and behaviors
Apply market data, uses planning tools, and seek expert opinions when analyzing channel strategies
Is the subject matter expert for applicable products/product lines and able to field technical questions. [note: some products are more technical than others and will take longer to get to SME status]
Lead sales training initiatives and programs throughout the year and incorporate new products into the training curriculum
Assess business/sales trends and communicate to key stakeholders responsible for production
Responsible for setting price and maintaining product or portfolio margin
Partner with Marketing Communications to develop a communications approach for the product or portfolio
Understand the different marketing channel strategies and associated business implications
Track and report results/KPIs to leadership and sales
What you need
Bachelor’s degree in marketing, business or related discipline required
2+ years of work experience required
2+ years medical device or marketing experience preferred
Excellent presentation and interpersonal communications skills
Strong analytical and problem-solving skills
Ability to manage multiple projects while delivering on established timelines
Ability to be persuasive in the absence of organizational authority
Must be able to understand and work within complex interdivisional procedures and policies
Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint)
What We Offer
A winning team driven to achieve our mission and deliver remarkable results
Quality products that improve the lives of customers and patients
Ability to discover your strengths, follow your passion and own your own career
Learn more about Stryker:
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