Experience Inc. Jobs

Staples is business to business. You’re what binds us together.

Staples is seeking a seasoned SEO professional to lead our SEO team and drive our business. As an essential member of the Digital team, this position manages core components of our SEO program, an essential traffic and growth channel across Staples.com and SA.com. This position requires a mastery of advanced SEO operations and strong data-driven decision making.

Our teams are fast-paced and responsible for delivering a world class digital experience that serves millions of customers. You will be challenged with prioritizing innovative ideas; identifying requirements, understanding dependencies, and both educating and influencing key stakeholders. You will be expected to hit aggressive timelines & consistently demonstrate the value your team is delivering to the business.

Duties & Responsibilities

• Performing keyword research, setting performance targets, devising SEO strategies and content marketing campaigns, analyzing the results of past and ongoing SEO strategies and identifying potential areas of improvement

• Monitor SEO performance on various pages on the site to understand & action opportunities.

• Identifies SEO issues and implements solutions; Oversees content relevance; Designs keyword discovery and link-building strategy

• Educate and evangelize folks around the organization on SEO best practices and impact to traffic

• Work closely with Product teams on enhancements during discovery and planning processes

• Road mapping, prioritize with SDS on SEO enhancements and site development that impacts SEO performance

• Collaborate with experts in Paid Media, Analytics, Digital CX, Creative, Content, Product and Web Development

• Conduct competitive analysis: Analyze competitors’ SEO strategies and tactics to identify opportunities for improvement and stay ahead of the competition

• Partner with vendors to develop additional assets for SEO optimization.

• Assist in gathering requirements for SEO projects and testing; champion new ideas

• Facilitate and oversee documentation where required

• Ensure monitoring of progress and measuring initiative/project impact (revenue, traffic, rankings, links, etc.)

• Demonstrate agility in project management to achieve goals

• Implement quality assurance best practices across the team to ensure requirements are met

What’s needed- Basic Qualifications

• Expert level knowledge of search engine optimization, algorithms, and technical concepts.

• Advanced knowledge of analytics reporting, concepts and programs; Adobe Omniture and Google Analytics 360 preferred.

• Extensive experience leading teams of differing skill levels and backgrounds; strong ability to mentor and develop talent.

• Experience with A/B testing and other measurable SEO studies.

• Advanced knowledge of Google Search Console; BrightEdge, Conductor, or STAT; site crawling tools; keyword analysis tools.

What’s needed- Preferred Qualifications

• B2B and B2C ecommerce experience.

• Working knowledge of project management software, such as Jira, Monday.com, Trello, etc.

• Familiarity with SAFe Agile development methodology

• Basic knowledge of SEM, social media, and content marketing.

We Offer:

• Inclusive culture with associate-led Business Resource Groups

• 22 days of PTO and Holiday Schedule (7 observed paid holidays + 1 floating holiday)

• Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more!

Staples is an Equal Opportunity Employer.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender idenity, sexual orientation, age, national origin, protected veteran status, disability, or any other basis protected by federal, state, or local law.

For individuals with disabilities that need additional assistance at any point in the process, please call 1-888-490-4747 for more information.