Job Information
West Marine Digital Media Analyst in Fort Lauderdale, United States
About West Marine
We don’t just sell anchors and rigging. We sell a love of the water that lasts for generations.
We don’t just sell life jackets and flares. We sell peace of mind for your most precious cargo.
We don’t just have a passion for boating. We have a lifetime of experience that we can’t wait to share with you.
So when you shop at West Marine, it’s not just for boating gear – it’s for the pure pursuit of more water and less hassle.
If you have a passion for being on the water and are looking to join a world-class organization, then West Marine is the place for you! West Marine is recognized as the premier multi-channel retailer of boating and fishing supplies with more than 230 stores located throughout 37 states and Puerto Rico. When you work at West Marine, you’re part of a family; one that values spending quality time on the water, doing the things you love, and sharing that passion with our customers and community.
Position Summary:
The Paid Search Analyst is responsible for designing and managing West Marine’s online marketing campaigns across Google and Meta and Bing inclusive of mobile, video, display, and keyword search formats. You will be responsible for improving creative, active testing, and using new technologies. Data will drive your decisions in this analytical role overseeing multiple ad campaigns and driving expansion recommendations in tandem with our media agency. This is an entrepreneurial, activity-based environment with the opportunity to drive results.
Primary Responsibilities:
• Oversight of client digital marketing campaigns, inclusive of development, optimization, and reporting. Thorough QA.
• In tandem with media agency, launch of new campaigns, inclusive of development of ad copy direction, target keyword/product lists, audience targeting criteria and settings.
• Data collection, aggregation, and synthesis for performance reporting, analysis, and anomaly detection. Recognize campaign opportunities and issues to escalate appropriately. Analyze ongoing results to identify campaign trends and key insights to help meet and exceed goals
• Creative & Promotion Management. Support of promotional calendar and key events, creative requests/approvals, reporting/communications on performance.
• Shopping product feed oversight. Validate Product Feed updates, quality, distribution, compliance, hosting, etc. to ensure maximized performance & alignment to industry best practices.
Education, Experience and Skills:
Minimum education required/preferred, area of study: • Bachelor’s degree in related field required
Minimum years of relevant experience required: • 2-3 min years of work experience in online advertising & ecommerce for a national brand or retailer, with a focus on Google Ads & Meta
Additional skills/knowledge required include: • Passion/experience in boating/marine industry highly preferred
• Understand optimization tactics and implementation approaches based on data analysis
• Possesses well developed analytical ability to extract insight from data to plan next steps across multiple marketing channels
• Ability to synthesize and present complex information
• Ability to thrive in a high-growth, fast-paced, ever-changing industry and organization