Job Information
Robert Half Marketing Assistant in Fort Lauderdale, Florida
Description We are seeking a Marketing Assistant to join our team in Fort Lauderdale, Florida. This role involves supporting our digital marketing team in the development and execution of online marketing strategies to increase brand visibility and customer engagement, with a focus on social media, email marketing, and SEO.
Responsibilities:
• Assist in planning and executing digital marketing strategies leveraging social media, email marketing, and SEO to boost brand visibility and customer engagement
• Support the growth of our social media presence across various platforms by helping curate and create relevant, high-quality content
• Assist in the development and management of email marketing campaigns to engage subscribers, nurture leads, and increase conversions
• Conduct keyword research and optimize website content, landing pages, and blog posts to improve search engine rankings and drive organic traffic
• Analyze and report on the performance of digital marketing campaigns using tools such as Google Analytics, social media analytics, and email marketing analytics to identify trends, opportunities for improvement, and areas of success
• Stay current with the latest digital marketing trends, tools, and best practices, and contribute ideas to enhance our digital marketing efforts
• Collaborate with cross-functional teams, including content creators, designers, and developers, to support the creation of cohesive and effective marketing campaigns
• Monitor and manage our online reputation, addressing customer inquiries, and feedback promptly and professionally. Requirements • A minimum of 1 year of experience in a marketing role or similar.
• Proficiency in CRM and Database management.
• Experience with EO/IR systems is a must.
• Familiarity with Facebook Insights and Google Analytics for tracking campaign performance.
• Proven ability to design and implement advertisements that drive brand awareness.
• Experience in creating marketing materials such as brochures.
• Knowledge of campaign planning and execution.
• Excellent customer service skills and ability to work in a team environment.
• Familiarity with On-Page SEO and its application in content creation.
• Experience in creating and curating social media content.
• Demonstrated skills in managing social media platforms for a business or brand. Innovation starts with people.®
Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
© 2024 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .
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