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GENERAL STATEMENT OF DUTIES: The Assistant Director of Enrollment Management for the School of Graduate, Online and Continuing Education (SGOCE) serves as a program liaison to assigned programs by collaborating with academic departments, Admissions, Marketing and the SGOCE team to lead the development and facilitation of outreach and recruitment initiatives for each assigned program. This position will also serve as the lead for SGOCE student persistence initiatives and manage the academic standing process for the schools. The Assistant Director will also provide general student service support for the school and perform other related duties as assigned by the Assistant Dean of Enrollment Management for SGOCE. (Assigned programs include M.S. in Criminal Justice, M.A. in History, M.A. in English, M.S. in Applied Communication Studies, Social Media, M.A. Counseling, Mental Health and School Counseling, Forensic Nursing and LPN to RN in Nursing.) SUPERVISION EXERCISED: Leads work study in specific projects when necessary DUTIES & RESPONSIBILITIES: Recruitment and Outreach Assists with determining annual program enrollment goals in collaboration with assigned academic departments and the SGOCE team. Responsible for leading the development and facilitation on the annual outreach and recruitment plan for each assigned program based on enrollment goals. This includes coordinating outreach events, email campaigns, information sessions or other activities as needed and assessing the outcomes of these activities on an annual basis prior to the goal setting process for the upcoming year. Responsible for monitoring the progress of the enrollment plan in relation to the established enrollment goals and recommend additional recruitment and outreach activities as needed. Provide monthly reports to SGOCE program chairs regarding the enrollment status of their programs and seek input and assistance as needed with planning events and activities. Develop, implement and assess communication to assigned prospective student audiences. Responsible for maintaining the communication plan for assigned admitted and current students who are not registered each semester. Leads the planning and implementation of the SGOCE campus-based Information Sessions (3x/year) and program specific online information sessions as needed. Leads the development and implementation of program-specific and service webinars for prospective students in collaboration with staff and faculty. Maintains current knowledge of recruitment, outreach and advising practices for SGOCE students. Assists with attending general SGOCE recruitment events as needed such as graduate fairs, transfer fairs and community events. Assists in facilitating such events as webinar week to increase enrollments and exposure to our webinar library. Responsible for managing the promotional materials for assigned programs, and checking the catalog and program websites on an annual basis to make necessary updates and communication with related departments as needed to gather feedback and share updated materials. Student Services: Responsible for conducting pre-advising for prospective students from assigned programs by appointment or on an ad-hoc daily basis via walk-in, phone or online chat. Assists with the development and maintenance of the online SGOCE Student Resource website to help orient new students to their programs and assist current students with their service needs throughout their program. Assists in the daily operation of the office as necessary including customer service, phone coverage, special events, and other duties as assigned. Retention: Responsible for leading strategic retention initiatives in collaboration with the SGOCE team and program Chairs. This includes developing an annual retention initiative plan, assigning tasks to related staff and ensuring that the tasks are completed and outcomes are measured. Manage and maintain c mmunication process