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Manager Marketing Insights & Reporting

A Day in the Life:

• Develops best practices for measuring and optimizing strategic marketing investments, campaigns to drive data-driven decisions, and operational performance excellence across Hertz, Dollar, Thrifty, and Firefly brands globally.

• Lead Media optimization efforts by identifying the right channel balance and mix to promote various offers; providing insights into the optimal communication channel to target the right customer at the right time with the best possible message.

• Provide data driven insights / analytics that create revenue opportunities and full understanding of workload to complete.

• Lead development and integration of robust marketing models (i.e. Customer Lifetime Value, RFM, Growth Strategy Mix, Product / Price / Promotion, multi touch attribution etc.

The salary range for this position starts around $100,000 and will commensurate with experience.

What You’ll Do:

• Automate and define process of regularly scheduled reporting across all media for the brands and their impact to the total business; in particular e-commerce impact - identifying goals, tracking pace and areas of risk and opportunities.

• Oversee the production of weekly and monthly owned and paid reports, development of dashboards, consolidation, validation, and maintenance of data.

• Support collaborative initiatives with cross functional teams including RM, Sales, Finance, and Operations.

• Drive the development of evolving marketing tools utilizing best internal and external capabilities for data sharing across all of Hertz’s tech stack.

• Foster and grow a culture of innovation and adaptability with a test and learn mentality.

• Collaborate with leaders in other marketing teams, to drive the consumption of monthly reports and aid in data driven decision making.

• Design and develop analytics approach and data strategies to test marketing spend effectiveness.

• Help build analytical models like multi-variate regression and forecasting for customer insights generation.

• Provide a perspective on how to optimize resource allocation across 4 Ps (product, place, promotion, price), level of spend and allocation within a “P”; identify opportunities to optimize go to market investments.

• Provide input on design and testing of various forecasting methodologies as it relates to loyalty points balance, customer behavior, and propensity to buy.

• Revenue performance: Define and create an integrated view of revenue performance (backward-looking and forward-looking) across all channels and planning segments for Hertz, Dollar, and Thrifty brands.

• Marketing performance: Collaborate across Marketing, Revenue Management, Sales, and Finance to align on metrics for measuring marketing spend performance and syndicate across the enterprise.

What We’re Looking For:

• 3-5 years of professional experience within media buy efforts / digital marketing, revenue management, E-commerce, data management, Google Analytics, or related field

• Must have demonstrated track record of analysis; creating measurement plans, using data to inform business decisions, operationalizing insights using software like Tableau, Google Analytics, SQL, etc. (Python a plus)

• Experience with customer attribution and competitive intelligence a plus

• Demonstrated ability to work in, across, and with large teams.

• Established track-record of influencing stakeholders from other functional areas with limited formal authority.

• Strong background in strategic problem solving.

• Excellent written and verbal communication skills. Comfort communicating across all levels within the organization.

• Effective organization and time management skills with ability to work under pressure and adhere to project deadlines.

• Advanced Google Marketing Suite Product Knowledge (e.g., GA360, Campaign Manager 360)

• Advanced Microsoft Suite product knowledge (e.g., Powerpoint, Excel)

• Advanced skills in SQL, SAS, Python, and Tableau

• Proven verbal and written communication.

• Positive attitude.

What You’ll Get:

• Up to 40% off the base rate of any standard Hertz rental

• Paid Time Off

• Medical, Dental & Vision plan options

• Retirement programs, including 401(k) employer matching

• Paid Parental Leave & Adoption Assistance

• Employee Assistance Program for employees & family

• Educational Reimbursement & Discounts

• Voluntary Insurance Programs - Pet, Legal/Identity Theft, Critical Illness

• Perks & Discounts –Theme Park Tickets, Gym Discounts & more

The Hertz Corporation operates the Hertz, Dollar Car Rental, Thrifty Car Rental brands in approximately 9,700 corporate and franchisee locations throughout North America, Europe, The Caribbean, Latin America, Africa, the Middle East, Asia, Australia and New Zealand. The Hertz Corporation is one of the largest worldwide airport general use vehicle rental companies, and the Hertz brand is one of the most recognized in the world.

US EEO STATEMENT

At Hertz, we champion and celebrate a culture of diversity and inclusion. We take affirmative steps to promote employment and advancement opportunities. The endless variety of perspectives, experiences, skills and talents that our employees invest in their work every day represent a significant part of our culture – and our success and reputation as a company.

Individuals are encouraged to apply for positions because of the characteristics that make them unique.

EOE, including disability/veteran