Job Information
CSG International Executive Director, Demand Marketing in Englewood, Colorado
Description: Hi, I'm Amy Fetchko, your Recruiter and guide to joining CSG! We are excited to learn more about you and your unique background. The Executive Director Demand Marketing is a senior marketing leader with a proven track record of leading demand generation programs in a complex B2B environment. With overall responsibility for leading CSG's outbound demand generation marketing activities directed towards current and potential customers and partners, this role will have a direct impact on filling and accelerating the company sales pipeline. This role leads demand generation teams, professionals who partner with client business unit and marketing leadership on the creation and execution of the go-to-market strategy within CSG's global business. They leverage a combination of data-driven analysis and problem solving, combined with strong partnerships with client business unit and marketing leadership to support business growth through effective marketing programs. This highly collab orative role will also liaise with members of the product, sales and other cross-functional teams, to ensure alignment to overall business objectives.
We are looking for an Executive Director, Demand Marketing who will:
Revenue Growth and Support
Collaborate with client business unit and product marketing leadership to create and execute the go-to-market business plans that drive sales growth within CSG's various lines of business across all channels.
Develop and lead innovative outbound marketing strategies and programs intended to meet and/or exceed sales objectives. Ensure effective adoption of marketing campaigns at all levels of the organization.
Own the conceptualization and executing of demand creation and nurturing across the globe.
Monitor program results and make ongoing enhancements and adjustments to strategies and programs, as needed.
Partner with client business unit and marketing leadership to understand sales and growth strategies, the market environment, and customer needs in order to develop integrated marketing initiatives and to support the client business unit teams with marketing campaigns and their use across prioritized go-to-market initiatives.
Build and maintain collaborative relationships with client business unit and product marketing leadership and address any high-level issues with the channel marketing strategies.
Systematically monitor and analyze marketing performance against lead generation and other marketing goals to ensure delivery on leads across all integrated marketing programs; continually drive marketing ROI through program optimization and resource alignment.
Campaign and Program Management
Leverage and adapt corporate and product marketing programs and activities to help generate leads, promote CSG brand awareness and influence customers, prospects and analysts globally.
Develop innovative programs and campaigns to fill the lead pipeline and align marketing planning and initiatives to meet and exceed lead and opportunity goals across all business units.
Conduct analysis across campaigns to continuously optimize campaign and channel performance.
Ensure the voice of the customer is inherent in all programs and shares responsibility for the success of all programs, global and regional.
Own the overall strategy and lead the team responsible for physical and virtual events (i.e. trade shows, client conferences, client events, business reviews, webinars, etc.) Collaborate with client business unit, corporate and product marketing and product teams to ensure events align with overall lead generation/nurturing program objectives.
Drive demand generation strategy and post-event lead nurturing strategies, and partner with marketing operations on lead tracking, reporting, and field compliance.
Collaborate on various support requests such as case studies, testimonials, etc.
Team and Resourc Management
Build and manage assigned marketing budget(s) to drive optimized investment and ROI.
Responsible for strategic planning and resource allocation decisions across all demand generation activities.
Partner with marketing leadership to develop, track and achieve key performance indicators that drive improved pipeline velocity and campaign effectiveness
Select and manage outside agencies.
Manage cross-functional teams, including non-marketing participants.
Responsible for effective demonstration of managerial practices to include: the identification and recruitment of key strategic talent globally, providing day-to-day leadership to the channel marketing team, the establishment of clear roles, responsibilities, and lines of business