Philips Marketing Manager - Air Cleaners (luchtreinigers) in Eindhoven, Netherlands
Are you fluent in both Dutch and English And do you want to be responsible for managing and growing your own category?
Do you know what it is like to shape the marketing strategy for a category? Do you want to build consumer relationships, drive conversion to sales online and offline, see through on proper execution, and deliver on the top- and bottom-line business results? Then read further…
At Philips, we add value to our customers by bringing innovations that matter to them and improve their lives. The Philips Air category is one of our strategic growth domains in which we bring our brand promise to live. The Air category is growing fast and your challenge is to continue this steep growth. Therefore, we are looking for an ambitious Benelux marketing manager with excellent business and analytical skills who can help us further drive this category.
The category Air consists of air cleaners, humidifiers and combi devices that allow people to manage their indoor air quality and comfort. People are getting more aware of the air quality they breathe every day and in today's time the air category is more relevant than ever before. For instance, think of the fact that now people not only use their home as a place to life but also to work. It is our mission to make people aware of the need for clean air and provide innovations to manage their indoor air quality. Not only for in their home, but also schools, offices, etc. In relation to this business you will also manage some impactful partnerships, for instance with the Longfonds”. – Remco Broeckx / Domestic Appliances Marketing Lead Benelux
This role is quite unique, because you will not only work in the B2C domain. We are also actively expanding the Air category into the B2B domain. For instance, we are building solutions which are suitable for schools and offices. Therefore, we look for a candidate who has this entrepreneurial mindset. Because the road to success will not be easy. It will require that you test new business models, break through walls and establish new B2B relationships. At the same time, you will need to manage the B2C business carefully towards steep growth. All in all, this is what makes this role such a great and exciting challenge!
As Marketing manager Air you manage revenue & margin targets and market share position of your category in the Benelux market;
Translate the European Air marketing plan into a winning Benelux plan.
Define the source of business you will focus on and develop an effective marketing strategy, focused on short term, as well as long term activities;
Responsible for translating and checking assets, which are developed by the Global/European team. The European team manages the consumer campaigns, but you will actively deliver your input (local consumer insights) to that team to achieve your local marketing goals;
Working as part of the full commercial triangle including sales and trade shopper marketing;
Manage partnerships with organizations such as the Longfonds.
Expand (and grow fast!) the Air business into the B2B domain. Setting up this complete new business will require entrepreneurship, creativity and persistence.
Responsible for the local market, competition, shopper and consumer analysis to gain insights to help you determine your market activation strategy for your assigned portfolio, based on the consumer decision journey;
Operational day to day management in order to reach set KPI’s (incl. budget)
The broader marketing team consists of specialists in different marketing functions such as PR, Consumer care, Trade and Sales. Next to your colleagues in the Benelux team, you will work closely together with the newly formed European Air Marketing Team. This team is responsible for the European marketing strategy. The candidate we are looking for knows how to operate in a matrix organization with different stakeholders. For the large part, you will have a direct impact on your own results, but managing your business through others is also an important skill to have in order to be successful.
Your base will be in Eindhoven, The Netherlands (you will also visit our Brussels office once a month). We think it is important that our teams meet face-2-face weekly, but we also recognize the importance of managing your own agenda. Therefore, you will have the opportunity to work from home or from our Amsterdam office. You will report to the Benelux Marketing Lead for Domestic Appliances.
We welcome you to a challenging, innovative environment with great opportunities for you to explore. Our benefits are very competitive and designed around your preferences:
Competitive salary with a la carte options (for example: Bike plan)
25 Days of leave (+ 5 extra personal development days) and the possibility to purchase up to 20 extra days off annually
A variable bonus based on both Philips results and personal performance
Extensive set of tools to drive your career, such as free training and coaching
Solid company pension scheme and attractive collective health insurance package
Opportunity to buy Philips shares and products with discount
Healthy work-life balance
We are looking for
Master’s degree, preferably commercially/business oriented
Minimum 2 yrs and max 8 yrs of experience in a marketing management role (or similar)
Proven track-record in managing a business and achieving results. We value entrepreneurship greatly;
Experience in the B2B domain (next to your solid B2C marketing skills) is a plus
Proven affinity with digital marketing
You have strong analytical skills and you know how to turn data into information and action
You are capable to think strategic and act pragmatic
Strong communication and interpersonal skills;
Fluent in both Dutch and English is a must, French is a plus
Why should you join Philips Domestic Appliances?
Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 2.5 billion lives a year by delivering innovative solutions across the health continuum. Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways. Learn more by watching this video.
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