Job Information
Neptune Technology Group Inc. Senior Manager of Market Research in Duluth, Georgia
Description
Position Summary
The Senior Manager of Market Research is responsible for leading the design, implementationand reporting of multiple market research and analysis projects related to existing and potentialnew markets for Neptune’s products and services.
Objectives:
Oversee the development of proposals including study design (e.g., sample/ weightingconstruction, questionnaire construction, analysis, reporting plans).
Report findings from complex market research studies.
Develop and deliver market intelligence and assessment of customer behavior trends.
Integrate findings from research, data, reports, and competitive intelligence to developactionable insights and business strategy recommendations.
Collect and analyze data through research studies and other data collection approaches toevaluate consumer trends and make recommendations for product success in a givenmarket.
Monitor and report on Water Meter and AMR/AMI endpoints market share.
Support analysis of Proposals Win/Loss results and surveys.
Evaluate customer demographics, competition, distribution channels, and promotions toenhance marketing strategies, and recommend marketing improvements that increasecustomer buying potential.
Evaluate effectiveness and profitability of programs and promotions and suggest methodsto strengthen customer retention.
Manage & report on customer satisfaction metrics such as Net Promoter Score.
May examine statistical data to forecast future trends, project market potential, in supportof business plans and development of marketing strategies.
First-level manager. Manages the activities of supervisors and/or individual contributors.
Requirements
Education: Bachelor of Science degree in Mathematics, Engineering, Computer Science,Applied Science or Business
Experience: 10+ years of related experience.
Skills: Experience with market research, data analysis, reporting and presentationrequired. Pragmatic Marketing Certification is a plus.Conducts work assignments of increasing complexity, under moderatesupervision with some latitude for independent judgement.Analytical mind and strong quantitative and problem-solving skills. Positiveattitude and high energy, creativity and strong learning ability. Excellentinterpersonal and communication skills (both verbal and written).
Location: Duluth, GA5% - 10% Travel Required.
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Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)