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Dubai Holding DHE_SS - Marketing.Marketing Manager in Dubai, United Arab Emirates

About Dubai Holding Entertainment:

Dubai Holding Entertainment offers an impressive range of destinations and attractions that enhance the appeal and competitiveness of Dubai as an international tourism and leisure hub, with the added value of the quality of the facilities and the high standards of training, supervision, and security.

Ain Dubai, the tallest observation wheel in the world, is the jewel of the Bluewaters extraordinary and one-of-a-kind experience and is set to offer a majestic new experiential perspective from the eye in the sky across Dubai’s mesmerizing skyline.

Global Village is one of the longest established tourist attractions in Dubai having opened its doors in 1997. It offers world-class cultural and family entertainment, featuring 26 international pavilions and millions of visitors every season.

As the most recent attraction within Dubai Holding Entertainment, Dubai Parks and Resorts™ is the Middle East’s largest multi-themed leisure and entertainment destination comprising of three separate theme parks: MOTIONGATE™ Dubai, LEGOLAND® Dubai and LEGOLAND® Water Park.

Leading destinations and attractions by Dubai Holding Entertainment also include Coca-Cola Arena, the largest multipurpose indoor arena in the Middle East; Roxy Cinemas, a premiere theatre experience; and The Green Planet in City Walk, a destination that recreates a tropical forest and many more.

Dubai Holding Entertainment owns the largest radio network in the region. Arabian Radio Network (ARN) is the most dynamic multiplatform broadcaster in the UAE and is at the forefront of innovation. It provides advanced in-studio cameras, broadcasting on-air, online on smartphone apps and the Apple TV platform. ARN has ten radio stations, including Dubai Eye, Virgin Radio, Al Arabiya and Hit – reaching over 200 nationalities and 4 million listeners each week in seven languages.

Building on ARN’s commitment to embracing the future and being able to provide access to the best marketing platforms in the region, MPN by Dubai Holding Entertainment is a multimedia sales house, operating premium out-of-home assets, video production, event sponsorship and activations.

Job Overview:

Here's your chance to step into the role of Marketing Manager at Dubai Holding Entertainment: in this position, you'll take on key responsibilities that include:

Promotional Plans based on Campaign KPIs

  • Aligned to overall consumer sales & marketing strategy build monthly tactical promotional plans.

  • Purpose of plans are to create impact and support revenue targets of consumer sales.

  • 360-degree management of inhouse teams (social, digital, PR, call center) as well stakeholder for coordinated delivery

  • This may include events & activations.

  • Measure ROI and amend actions based on insights / performance.

Partners Promotion

  • Use existing partners to deliver promotions that drive KPIs for The Green Planet

  • This will include co-creating packaged promotions and delivery of rights of partnership.

  • Measure ROI and amend actions based on insights / performance.

Cross Business Support

  • Act in a support function to other The Green Planet segments to help them deliver their KPIs.

  • This will include collateral development, website updates, photography & creative management.

  • This will include taking briefs and project managing until completion, always with an ROI mindset.

Primary Promotional Channels

1) E-Commerce:

  • Briefing in website content updates

  • Development & coordination of email campaigns for segmented audiences

  • Briefing & monitoring of social & digital campaigns

2) POS:

  • Developing POS packages

  • Working with creative team to update content for point-of-sale materials.

  • Execution and monitoring of content & promotions

  • This will include external promotions and delivery for activations.

3) Call Centre

  • Briefing call center teams on promotions and fulfilment

  • Monitoring performance

About you:

The preferred candidate for this role should possess the following experience and credentials:

  • Bachelor’s in communication, Marketing or relevant field

  • Minimum 5 years of experience in a similar role

  • Preference in event ticketing, retail, or attractions always on sale focus

  • Highly organized

  • Sales & Marketing Experience

  • Understanding of sponsorship

About the Benefits:

In the world of entertainment, Dubai Holding Entertainment is dedicated to nurturing the talents and well-being of our team members. Join our dynamic and diverse workforce to enjoy a comprehensive benefits package that includes competitive compensation, exciting career development opportunities, and a collaborative and creative work environment. We strongly believe in empowering our workforce, as they play a pivotal role in shaping unforgettable entertainment experiences for tomorrow.

We are committed to attracting the brightest minds and nurturing the most innovative candidates who aspire to make a significant impact on the future of the entertainment industry in Dubai. At Dubai Holding Entertainment, we embrace equal opportunity and promote a discrimination-free environment where everyone’s unique talents and contributions are celebrated. Join us in crafting a thrilling and extraordinary tomorrow in entertainment!