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At AlixPartners, we solve the most complex and critical challenges by moving quickly from analysis to action when it really matters; creating value that has a lasting impact on companies, their people, and the communities they serve.By understanding, respecting, and honoring the needs of our employees, clients, and communities, AlixPartners actively promotes an inclusive environment. We strongly believe in the value that diversity brings to our experiences and are committed to the perpetual enhancements of initiatives, policies, and practices. We hold ourselves accountable by providing the space for authenticity, growth, and equity for everyone. AlixPartners has embraced a hybrid work model to provide flexibility and support our employees' work-life integration. Our hybrid model combines a mix of in-person at an AlixPartners office on Tuesday, Wednesday, and Thursday, with remote working options for Monday and Friday. About this role As the Firm enters the next exciting phase of its growth trajectory, we are expanding our marketing team and looking for exceptional marketing talent to make growth happen. This is a unique opportunity to bring your marketing, leadership, and entrepreneurial skillset to a business with an already established reputation, enviable track record, and aggressive growth ambitions. We're looking for change agents, people who can make things happen and assume an active role in taking the business to the next level. You will already be an accomplished marketer and now looking to make a real and measurable impact on business metrics. You will be looking for a fresh challenge with an organization that is open to the full range of impact that marketing can deliver. That's who we are. If that's who you are, read on. What you'll do In this key role within the AlixPartners' Marketing team, you will develop and deliver marketing activities for the firm. Success is when more clients know us and consider us for complex consulting projects. Your primary focus is helping our practice leaders to grow the business by nurturing new and existing relationships using all components of the marketing playbook at each stage of the funnel. We are looking for an accomplished, credible, and passionate marketing professional to deliver targeted, tailored, and sophisticated marketing strategies and campaigns with global application. The successful candidate will be a key member in helping to shape and execute marketing plans that build awareness, consideration, and pipeline growth. The Business Marketing Senior Specialist is a full-time role which reports to a Business Marketing Manager. Role has a preferred location in New York, NY but may consider Chicago, IL and Southfield, MI; paid relocation is not available. Specific responsibilities include: Work closely with the Marketing Lead to deploy marketing activities in support of branding and pipeline generating goals. Support the Firm's corporate brand and marketing strategy by championing its adoption in the sector / practice e.g., global thought-leadership themes and assets, brand guidelines and assets. Work with the Marketing leadership to set campaign strategy and design end-to-end integrated programs that expand the Industrials practice franchise - through pro-active outreach and audience engagement, lead nurturing, and follow up. Create campaign messaging pillars, ensuring that the practice' content is aligned with campaign objectives. Support campaign fulfillment, acting as point of contact for shared marketing services, and external vendors where appropriate. Curate content on the practice's web pages, ensuring that it is up-to-date and regularly refreshed. Assist with managing the program budget, tracking, and reporting campaign success metrics and ROI. Assist with facilitating marketing program and campaign targeting, including maintaining priority target accounts and contact lists. Manage