Job Information
Dotdash Meredith Corporation Senior Editor, Shop Newsletters in Des Moines, Iowa
Job Title
Senior Editor, Shop Newsletters
Job Description
The Senior Editor, Shop Newsletters manages the shop newsletter team and helps execute the content strategy of shop newsletters to support revenue and traffic goals through growth and engagement across the Dotdash Meredith portfolio like People, InStyle, Travel + Leisure, Real Simple, Better Homes and Gardens, Food and Wine, Allrecipes, and Health.
Job Functions:
- Edits shopping newsletters reviewing subject lines and touts for brand style and clickiness, including headlines, images and links.
- This role involves writing strong headlines and subject lines that drive high engagement, promoting eCommerce articles within the shopping newsletters, selecting products for direct-to-retailer touts, and creating compelling copy that converts.
- Serves as primary shopping newsletter with the News and Deals team.
- Provide quality insurance with DTR links within newsletters
- Ensures brand styles and guidelines are being met within newsletters
- Help shape and define shopping newsletter strategy to meet overall revenue targets
- Provides monthly analysis of shop newsletter performance and works with editors to incorporate learnings into their newsletters.
- Identifies, onboards, and trains new freelance writers when needed
- Excellent interpersonal and communication skills
- Comfortable working in a fast-paced organization
- Track competitive landscape to identify trends and opportunities within the space.
Specific Knowledge, Skills and Abilities:
- Detail oriented and deadline focused with best-in-industry editing and proofing skills.
- Strong copywriter, capable of writing engaging, clean copy.
- Experience with web analytics tools. Use data and revenue goals to inform and develop digital strategies.
- Consistently up to date with industry trends related to shop content; able to identify topics of interest to a wide audience
- Ability to collaborate and build relationships with internal stakeholders
- A degree or experience in journalism or related field.
- Must possess an understanding of basic Google doc functionality.
Job Requirements Education:
- Bachelor's degree in Journalism, English or related field, or equivalent training and/or experience.
- 3-5 years writing for Web sites, magazines, newspapers, books, or directly related field.
It is the policy of Dotdash Meredith to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities.
Accommodation requests can be made by emailing /span>
ddm.hr@dotdashmdp.com
.