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Join The North Face Family

The North Face was built on a love for the outdoors and the desire to enable all types of exploration, for all people, from their backyards to the Himalayas. Over the last 50 years we've lived by our “true north,” the belief that exploration has the power to change us, to challenge us and to help us see the world from new perspectives.

To help ignite a global movement of outdoor exploration, love for the natural world and an unwavering commitment to protect it, we welcome and encourage new participants to the outdoors. We extend our reach through support of non-profit organizations, establishing programs that connect participants with close-to-home recreation opportunities, and creating a connection with young leaders, inspiring them to explore and conserve. As we enter our sixth decade, we pledge to:

• Empower exploration and the thrill of the unknown for as many people as possible.

• Protect the places where we live, play, and operate.

• Evolve the way we make our products by improving our environmental performance and social responsibility in the supply chain.

The North Face: Digital Personalization Manager (Americas)

As the Digital Personalization Manager you will join The North Face eCommerce team and partner cross functionally to improve site experience and performance for The North Face Americas business. This role will be a part of the consumer strategy and analytics team who is the key owner of understanding our consumers and actioning on how to best serve their needs.

How You Will Make a Difference

What you will do:

• Provide Quarterly Testing Roadmaps that help drive business results and help guide future consumer experiences

• Design and build tests that help create better UX and help improve site KPI’s

• Provide strong direction to development teams to ensure all testing tools are properly integrated and used to their full potential

• Be the brands point of contact with key eComm team leads on personalization best practices and testing ideation

• Manage all vendor relationships of all personalization partners

• Partner with data analysts and consumer data teams to establish consumer segmentation strategies that best fit the brands needs

• Provide support for testing programs for content and channel optimizations in partnership with marketing, content and merchandising teams

• Direct Management of testing coordinator

• Act as a liaison from the brand to the larger VF enterprise and sister brands, working in similar spaces.

• Be a true expert in your field, with the technical knowledge necessary to ensure success.

Free to Be, Inclusion & Diversity

As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness, and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

Skills for Success

• 5+ years’ professional experience in Digital or eCommerce.

• 5+ years in a role leveraging A/B, Multivariate or CRO tools (Monetate & Optimizely preferred).

• Being able to work with technical teams and developers to imagine, design and improve our ability to execute and scale personalization efforts

• 2+ Years Managing a team

• Proven track record of driving outcomes via testing that improve customer journey and site experience for ecommerce website: Analytics Experience Required: Google Analytics (GA4), Google Tag Manager, Content Square, Quantum Metrics

• Ability to use data to tell stories and provide clear recommendations that improve site engagement and conversion

• Content Management Systems experience: CoreMedia Preferred

• Coding language experience with HTML and CSS preferred

• Hands on Experience with other Key Platforms Jira, Medallia

• Experience with agile/scrum methodologies.

• Experience with consumer segmentation via CRM/CDP ideal.

• Strong organizational and time management skills with the ability to manage multiple projects and deliver a consistently high standard of work—all while meeting deadlines.

• Genuine passion for the outdoors a bonus

VF Guiding Principles : Live with Integrity, Act Courageously, Be Curious, Act with Empathy, and Persevere.

What’s In It for You

We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package. Go to MyVFBenefits.com and click on “Looking to Join VF?” to learn more.

Our Parent Company, VF Corporation

VF is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish through our family of iconic outdoor, active and workwear brands. At the heart of our journey lies our company-wide purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. It’s a commitment shared by our global associates across all brands. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com.

We just have one question. Are you in?

Hiring Range :

$112,320.00 USD - $140,400.00 USD annually

Incentive Potential : This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Benefits at VF Corporation : You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.

P lease note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.

At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us at peopleservices@vfc.com . VF will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.

Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.

VF Diversity Vision Statement VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world.VF is an equal employment opportunity/ affirmative action employer of minorities, females, protected veterans and the disabled. VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected factor.