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Product Manager, Marketing Solutions – Denver, CO & New York, NY

Are you passionate about Product Management in FinTech? Do you have experience delivering digital products that delight consumers and add business value? If you have a track record of driving product success. Then it’s time to join Western Union’s Retail Marketing team as a Product Manager, Marketing Solutions

Western Union powers your pursuit

This position within the marketing organization plays a pivotal role in delivering products, advancing capabilities, and driving the overall marketing strategy for the business. In this role you will lead ideation, planning, solutioning end-to-end development and execution of best in class digital and omnichannel marketing products at Western Union. You will work closely with cross-functional stakeholders across digital strategy, regions, engineering, legal, risk and compliance and operations to develop and execute product management strategies to drive meaningful outcomes.

Role Responsibilities

• Develop and execute comprehensive marketing strategies aligned with overall business objectives to drive product awareness, customer acquisition and revenue growth

• Lead the implementation, testing, and maintenance of web tags, ensuring optimal performance and relevance to marketing objectives

• Support performance measurement enhancements focusing on ROAS/CLV/Creative Taxonomy

• Monitor and analyze ad spend details, offering insights and suggestions on optimal allocation for maximum impact and efficiency

• Drive strategic initiatives, aligning product development with broader marketing goals and contributing to the overall growth strategy.

• Utilize data analysis for actionable insights, guiding decision-making processes and optimizing product performance

• Stay informed on industry trends, particularly in Martech/AdTech, to identify new opportunities and ensure we work with best in class vendors

• Proactively address consent readiness in line with digital marketing regulations.

• Manage new initiatives, including SDK implementations and updates, ensuring alignment with company objectives

Role Requirements

• 5+ years experience in product management within a marketing context

• Strong knowledge of MMPs like Kochava and AppsFlyer etc.

• Proven track record of successful project execution, showcasing proficiency in Martech/AdTech, Programmatic Media, Digital and omni-channel marketing

• Ability to collaborate effectively with engineering teams and lead them through the project development lifecycle

• Proficient in data analysis to derive actionable insights and translate into go-to market strategies

• Knowledge of technical product management skills which requires working with technology stakeholders in influencing technical decisions in a high velocity decision making environment.

We make financial services accessible to humans everywhere. Join us for what’s next.

Western Union is positioned to become the world’s most accessible financial services company —transforming lives and communities. We’re a diverse and passionate customer-centric team of over 8,000 employees serving 200 countries and territories, reaching customers and receivers around the globe. More than moving money, we design easy-to-use products and services for our digital and physical financial ecosystem that help our customers move forward.

Just as we help our global customers prosper, we support our employees in achieving their professional aspirations. You’ll have plenty of opportunities to learn new skills and build a career, as well as receive a great compensation package. If you’re ready to help drive the future of financial services, it’s time for Western Union. Learn more about our purpose and people at https://careers.westernunion.com/

Salary

The salary range is $107,812 - $164,450 USD per year, total on-target compensation includes a base salary and short-term incentive that align with individual and company performance. Actual salaries will vary based on candidates' qualifications, skills, and competencies.

Benefits

You will also have access to short-term incentives, multiple health insurance options, accident and life insurance, and access to best-in-class development platforms, to name a few ( https://careers.westernunion.com/global-benefits/ ). Please see the location-specific benefits below and note that your Recruiter may share additional role-specific benefits during your interview process or in an offer of employment.

Your United States – Specific Benefits Include

• Family First Program

• Flexible time off

• Medical, Dental and Life Insurance

• Tuition Assistance Program

• Parental Leave

Western Union values in-person collaboration, learning, and ideation whenever possible. We believe this creates value through common ways of working and supports the execution of enterprise objectives which will ultimately help us achieve our strategic goals. By connecting face-to-face, we are better able to learn from our peers, problem-solve together, and innovate.

Our Hybrid Work Model categorizes each role into one of three categories. Western Union has determined the category of this role to be Hybrid. This is defined as a flexible working arrangement that enables employees to divide their time between working from home and working from an office location. The expectation is to work from the office a minimum of three days a week.

We are passionate about diversity. Our commitment is to provide an inclusive culture that celebrates the unique backgrounds and perspectives of our global teams while reflecting the communities we serve. We do not discriminate based on race, color, national origin, religion, political affiliation, sex (including pregnancy), sexual orientation, gender identity, age, disability, marital status, or veteran status. The company will provide accommodation to applicants, including those with disabilities, during the recruitment process, following applicable laws.

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