Job Information
Workiva, Inc Lead Product Manager in Denver, Colorado
As theLead Growth & AI Product Manager for Sustainability you'll drive product-led growth initiatives and AI-powered optimization strategies across the product portfolio. You'll identify opportunities to leverage artificial intelligence to enhance user experience, automate workflows, and accelerate growth metrics. Working closely with customers and analyzing user behavior, you'll optimize the product experience and implement AI capabilities to maximize conversion, engagement, and efficiency metrics.
What You'll Do
Define and execute comprehensive growth strategy across the full product funnel, from acquisition to revenue expansion
Own critical growth metrics including user acquisition costs, activation rates, conversion rates, retention cohorts, and expansion revenue
Design and implement extensive A/B testing programs to optimize user flows, onboarding experiences, and conversion points
Build and optimize self-serve acquisition channels to drive efficient user growth
Create data-driven onboarding experiences that accelerate time-to-value and improve activation rates
Develop and optimize product-led conversion points throughout the user journey
Partner with marketing to optimize acquisition channels and improve funnel conversion rates
Identify and execute on viral growth opportunities within the product
Design and implement engagement loops to drive user retention
Lead cross-functional growth initiatives with product, engineering, and marketing teams
Regularly present growth metrics and insights to senior leadership
Partner with AI Product team to identify and implement AI capabilities that enhance product value
Evaluate AI use cases across the product suite for technical feasibility and business impact
Establish performance metrics for AI-enhanced features
Monitor and optimize AI feature adoption and impact
What You'll Need Minimum Qualifications
8+ years of product management experience with at least 3 years focused on product led growth
Proven track record of driving significant growth metrics through product-led initiatives
Proven success driving product strategy and product releases in a comparable environment (SaaS, enterprise or experience working with subscription-based business models)
Experience with AI/ML product development
Preferred Qualifications
Demonstrated ability to influence and inspire across multiple teams and job functions
Experience scaling B2B SaaS products with growth and AI capabilities
Strong analytical, problem-solving, and prioritization skills
Excellent verbal and written communication skills
Strong background with growth frameworks and AI product methodologies
Familiarity with large language models and generative AI applications
Understanding of AI ethics, bias mitigation, and responsible AI development
Undergraduate degree with a preference for an MBA
Travel Requirements and Working Conditions
Up to 20% travel to meet customers, stakeholders, and product teams at other Workiva locations
Reliable internet access when working remotely
How You'll Be Rewarded Salary range in the US: $151,000.00 - $242,000.00 A discretionary bonus typically paid annually Restricted Stock Units granted at time of hire 401(k) match and comprehensive employee benefits package
The salary range represents the low and high end of the salary range for this job in the US. Minimums and maximums may vary based on location. The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications,... For full info follow application link.