Sally Beauty SEO Content Writer in Denton, Texas
Sally Beauty Holdings (NYSE: SBH) is the world’s largest wholesale and retail distributor of beauty supplies located in Denton Texas. A business built with a purpose to provide our customers with access to high-quality professional beauty products and exceptional customer service.
The SEO Content Writer is responsible for creating content in various forms; evergreen, inspirational and how-to’s in order to execute SEO content on Sally Beauty and Cosmoprof U.S. and Canadian websites. You will be working directly with the SEO Manager as a part of the E-Commerce team and the marketing center of excellence (COE) to ensure that the copy resonates with proper brand messaging. The ideal candidate is focused on providing customer solutions and the best landing experience through your writing. As an SEO Copywriter you will need to stay on par with the ever changing landscape of Google’s algorithm updates including: how bots crawl content, what content is favored in the algorithm, what schema markup needs to be applied, changes to the SERP, how to rank for knowledge graphs and structured snippets.
“At Sally Beauty Holdings, we find beauty in diversity. Our inclusivity and self-expression are what fuel our innovation and growth. You are welcome here, and you can thrive here. We find beauty in YOU. Join us.”
Writing content based on the direction of the SEO Manger and collective E-Commerce team. Performing keyword, trending topic, commonly asked questions, and additional research to support the broader E-Commerce, Marketing, and Merchandising Teams.
Audit and monitor the website’s existing content and find underperforming pieces that may be affecting our rankings and organic traffic and how to solve for this.
Read articles to stay up to date with algorithm updates and when they will take effect.
Meeting with various teams to discuss content performance. Advising in meetings when making certain changes to content will/won’t affect SEO.
Creating monthly reports, spreadsheets, reporting slides or dashboards to use in weekly meetings.
Bachelor’s degree in Journalism or related field preferred or equivalent work experience
1+ years of experience in a previous SEO-focused role plus 2+ years in a digital content writing position
Advanced knowledge of Google Search Console, Google Analytics
Able to create schema markup (JSON-LD)
Ability to write captivating metadata
Ability to perform in-depth keyword and trending topic research using a variety of tools
Able to identify and implement proper canonicalization, noindex/nofollow when necessary
Experience with SEMrush, Ahrefs, MajesticSEO, Screaming Frog
Knowledge of Google’s ranking signals and how content needs to be written to meet these needs
Must have passion for the customer
We offer a competitive salary and outstanding benefits package that includes medical, dental, vision, life Insurance, paid vacation and sick days, paid holidays, tuition reimbursement and 401(k) with company match. In addition, associates of SBH may take advantage of our in house salon with complementary services and a varied selection of food options at our corporate campus. Also, featured at our corporate campus, is both a Sally Beauty and CosmoProf Professional onsite store, where associates enjoy a great merchandise discount!
At SBH, we remain committed to protecting the health and safety of all our customers and associates and maintain the following COVID-19 Precautions:
Personal protective equipment provided or required
Social distancing guidelines in place
Sanitizing, disinfecting, or cleaning procedures in place
Remote interview process
Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, or disability.
External Company Name: Sally Holdings LLC
External Company URL: http://www.sallybeauty.com/
Street: 3001 Colorado Blvd.