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The Director of Annual Giving is responsible for leading a comprehensive annual giving program. This includes mass solicitation for the purpose of donor acquisition, and donor retention of alumni, parents, staff, faculty, and friends. This role will be a lead strategist and management role for direct mail, digital giving, and other annual giving initiatives for Stetson University, as well as grow the donor pipeline and cultivate leadership donors. The Director reports to the Executive Director of Alumni Engagement and Annual Giving and will supervise an Associate Director and Assistant Director. This position may also assist the Annual Fund staff at the College of Law in Gulfport and athletics, on a case-by-case basis.

ESSENTIAL JOB FUNCTIONS AND RESPONSIBILITIES: Employment duties will include, but not be limited to:

• Manages and coordinates the strategy and priorities of the Annual Giving office, including all mass solicitation campaigns, staff, and budget

• Provides leadership for all direct mail, email, Stetson Giving Challenge, texting, social media giving campaigns, and crowdfunding initiatives to achieve fundraising goals

• Evaluates all solicitation efforts and donor behavior to adjust solicitation strategy for improved ROI, donor retention, and donor conversion

• Partners with Development Marketing and Alumni Engagement to create an annual solicitation calendar that has a consistent brand, with the goal of acquiring new donors and upgrading annual giving donors

• Collaborates with the Executive Director to create an annual plan regarding solicitation, budget, goals, and establish desired outcomes

• At the direction of the Vice President or Executive Director, collaborates with the Development team at the College of Law and athletics

• Plans and oversees a campus-wide annual giving challenge, using all members of the Annual Giving team

• Identification, qualification, cultivation, and solicitation of leadership annual giving prospects to create and grow a pipeline of major gift donors

• Collaborates with Donor Relations on Annual Giving stewardship

• Partners with the Director of Alumni Engagement on fundraising initiatives from alumni of Stetson, and special projects like Senior Week, Commencement, and Homecoming

• Partners with the Director of Alumni Engagement on providing staff direction for social media content that features giving campaigns and alumni donor spotlights

• Evaluates and, when applicable, executes new activities using new technology, advanced customization for specific audiences, and enhanced digital strategies

• Performs other site and position specific functions as assigned

Required Skills

• Strong interpersonal skills, written and oral communication skills, and organizational skills

• Ability to communicate effectively and work as a team with a wide variety of university constituencies

• Strong analytical and problem-solving skills

• Strong commitment to diversity, equity, and inclusion, and the expression of these values in building community

• Proficiency with Microsoft Office suite

• Requires occasional work outside regular office hours

Required Experience

• Bachelor’s degree required

• Two to four years of fundraisi ng and/or marketing, and management experience

  Ideal Candidate Qualifications:

• Knowledge of fundraising principles, methods, and standards

• Positive, creative, and energetic personality

• Experience with The Raiser’s Edge or another donor- based database

• Keeps current with best practices and newly emerging technology

  Must possess and maintain a valid driver’s license and an acceptable driving record as determined by the University’s auto insurance carrier.

  Salary Grade: 9