Salesforce.com, Inc Senior Engineer - Customer Data Platform (Truth Profile) in Dallas, Texas
To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.
Products and Technology
Salesforce is embarking on our own Digital Transformation to deliver customer success for our customers and accelerate our growth. A key pillar of this transformation is creating a single view of all of our prospects, customers, admins, partners, and end-users through an integrated customer data strategy and management program.
We’re looking for an experienced, analytical data engineer to help build a holistic view of all customer and prospect touchpoints across digital and physical channels globally using Salesforce technologies (C360 Audiences, C360 Data Manager). This engineer will help with data acquisition, data integration, dataset creation, and how we make the data available for Salesforce marketers, sales teams, support teams, and operational teams.
The right candidate brings world-class business understanding on the value of connecting all customer data along with the technical aptitude required to manage high volume transactional data sets. This candidate will have experience integrating and applying customer data for marketing segmentation, targeting, and personalization.
This engineer will drive the technical implementation of Salesforce’s own customer data platform (CDP) and partner closely with the Salesforce product teams to inform the future roadmap. This involves organizing the data streams to be integrated into our CDP, designing and managing the identity resolution rules for each contact and account using C360 Data Manager(DM), defining and managing the attributes for each customer record, and creating analytical datasets that will empower segmentation and personalization across channels.
Build data pipelines to deliver a single view of customers and prospects that includes their identities, key attributes (direct and computed), a record of all interactions with Salesforce, and recommendations
Participate in/drive the data architecture, integration, and implementation of Salesforce’s suite of Customer 360 Truth products. Align Salesforce product teams, technical teams, and data teams on a common roadmap and integration program.
Be an expert in engineering data platforms, data model and data engineering to build a single source of truth using Salesforce C360A
Defining the data connectors for data ingestion, modeling, and metadata-based extensibility for the Customer Data Platform.
Work with multiple stakeholder teams across MarTech, AdTech, Personalization, and data teams to understand the needs and build data products.
Partner closely with data and operations teams throughout Salesforce. This program will require extensive engineering and business coordination to be successful.
Lead a team culture of critical thinking, creativity, innovation, experimentation, diversity, and inclusivity that aligns with Salesforce's core values and enriches the impact, careers, and learning opportunities across the Digital team.
Be a trusted advisor to the product teams and help influence the product roadmap
Experience with customer data platforms (CDPs) and data management platforms (DMPs)
Strong data engineering background - experience with data warehousing and big data technologies required. GCP experience a huge plus
Expert knowledge of data modeling techniques and high-volume ETL/ELT design.
Strong SQL optimization and performance tuning experience in a high volume data environment that utilizes parallel processing. GCP platform experience is a plus.
Experience with scripting languages like Python, Perl, etc
Experience with Salesforce products, including Marketing Cloud and Sales Cloud, as well as knowledge of each platform’s data model and API integrations between these applications.
Experience implementing MarTech tools for B2B such as reporting, ABM, data/CDP, attribution
Experience working with large datasets, data pipelines, and a strong understanding of segmentation best practices
Strong understanding of personalization technologies, such as Salesforce Interaction Studio
Salesforce product certifications - Marketing Cloud and Sales Cloud - a huge plus
You have a passion for MarTech Solutions - including, but not limited to: GMP/Salesforce/Twilio, Appsflyer/Braze/Localytics, Adobe Analytics/Google Analytics
If you require assistance due to a disability applying for open positions please submit a request via this Accommodations Request Form. (http://cloud.mail.salesforce.com/accommodations-request-form)
At Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more. Learn more about Equality at Salesforce and explore our benefits.
Salesforce.com and Salesforce.org are Equal Employment Opportunity and Affirmative Action Employers. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Salesforce.com and Salesforce.org do not accept unsolicited headhunter and agency resumes. Salesforce.com and Salesforce.org will not pay any third-party agency or company that does not have a signed agreement with Salesfore.com or Salesforce.org.
Salesforce welcomes all.
Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.
Founded in 1999, Salesforce is the global leader in Customer Relationship Management (CRM). Companies of every size and industry are using Salesforce to transform their businesses, across sales, service, marketing, commerce, and more by connecting with customers in a whole new way. We harness technologies that can revolutionize companies, careers, and, hopefully, our world.
Salesforce is built on a set of four core values: Trust, Customer Success, Innovation, and Equality. By making technology more accessible, we're helping create a future with greater opportunity and equality for all. This has taken our company to great heights, including being ranked by Fortune as one of the “Most Admired Companies in the World” and one of the “100 Best Companies to Work For” eleven years in a row, and named “Innovator of the Decade” and one of the “World’s Most Innovative Companies” eight years in a row by Forbes.
There are those who choose to work with the best and brightest. And then, there are those who want to do more than just a job. They are the ones improving lives, not only their careers. Having an impact now instead of later. Doing something that’s so much bigger than themselves, an industry, and their company.
We believe everyone can be a Trailblazer. Join Salesforce and discover a future of new opportunities.
- Salesforce.com, Inc Jobs