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IBM 市场数字营销实习生 in Dalian, China


At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.

Your Role and Responsibilities



  • IBM.com官网访客行为的分析和优化,从而提高用户体验,提高访客转化

  • 优化搜索引擎,从而提升关键词排名,增加流量

  • IBM.com官网内容的优化和管理

  • 对关键页面的个性化设计和A/B测试需求方案

  • 管理页面框架和新页面的上新,确保健康的网站运维

Required Technical and Professional Expertise


  • 2022届国内外重点院校毕业的本科/硕士

  • 利用工具和数据进行网站优化( Optimizely X, Hotjar, SEO (BrightEdge), 数据分析 (Coremetrics, Pearl), Drupal editor )

  • 数字营销合作相关经验(付费媒体、SEM、DSP、社交媒体)

  • 能够充分理解市场营销活动

  • 了解并熟练使用各种Web前端技术HTML5、CSS3、JS等

  • 深刻理解Web标准,对可用性、可访问性等相关知识有实际的了解和实践经验,对交互体验、用户体验有一定程度的理解

  • 掌握photoshop,对页面整体风格及其元素有自己的见解,熟悉交互性设计

  • 良好的数据分析能力、项目管理能力、总结演讲能力

  • 良好的日语读写和口语交流或良好的英语听读写和口语交流。

Preferred Technical and Professional Expertise


About Business UnitIBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.

Your Life @ IBMWhat matters to you when you're looking for your next career challenge?

Maybe you want to get involved in work that really changes the world? What about somewhere with incredible and diverse career and development opportunities - where you can truly discover your passion? Are you looking for a culture of openness, collaboration and trust - where everyone has a voice? What about all of these? If so, then IBM could be your next career challenge. Join us, not to do something better, but to attempt things you never thought possible.

Impact. Inclusion. Infinite Experiences. Do your best work ever.

About IBMIBM's greatest invention is the IBMer. We believe that progress is made through progressive thinking, progressive leadership, progressive policy and progressive action. IBMers believe that the application of intelligence, reason and science can improve business, society and the human condition. Restlessly reinventing since 1911, we are the largest technology and consulting employer in the world, with more than 380,000 IBMers serving clients in 170 countries.

Location StatementFor additional information about location requirements, please discuss with the recruiter following submission of your application.

Being You @ IBMIBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.