Job Information
UWorld, LLC Social Media Specialist in Coppell, Texas
Position: Social Media Specialist
Position Type: Full-Time
Travel Required: Up to 25%
Reports To: Content Marketing Manager
Location: Dallas, TX
Description
UWorld is a global leader in comprehensive academic and professional education. We have helped millions of undergraduate, graduate, and professional students prepare for and pass high-stakes accounting, finance, graduate school, high school, legal, medical, nursing, and pharmacy exams. Our marketing team shapes how we connect with diverse audiences through impactful, high-quality social media content that drives engagement and empowers success.
As a full-time, onsite Social Media Specialist, you will have the opportunity to develop, execute, and manage the organic social media strategy for several of our verticals. You will work directly with skilled product marketing managers to develop detailed content calendars, create engaging content (text, images, videos, and other formats), schedule posts, monitor comments, and analyze performance. You may even get to travel to an industry event or two to put your skills to the test – live!
You will be successful in this role if you generate new followers, build awareness for multiple verticals and products, produce quality posts and campaigns (we’d love to go viral more!), drive product sales, and address challenges in a timely and respectful manner. Bonus points if you’ve sourced, negotiated with, and built relationships with niche, micro, and macro influencers.
Responsibilities include (but are not limited to):
Brainstorming content ideas for Instagram, TikTok, YouTube, LinkedIn, Facebook, and X
Planning content calendars for all social media channels at least 1 month ahead
Creating unique and engaging written and video content and graphics
Scheduling and posting content
Monitoring social media channels
Responding to comments and messages on UWorld channels, and liking, following, and commenting on other relevant social media posts
Compiling and reporting social media metrics
Identifying, researching, and contacting relevant influencers who align with vertical goals
Analyzing trends and best practices as social media channels evolve
Manage social media presence at conferences or other UWorld or industry events
Requirements
Bachelor’s degree in marketing, business, communications, or related field
3+ years of professional experience managing multiple social media channels in a corporate or agency environment (sorry, internships not included)
Extensive knowledge of posting guidelines, trends, and best practices for Instagram, TikTok, YouTube, LinkedIn, Facebook, X, Reddit, and Google (reviews)
Proven experience creating unique and engaging written and video content and graphics for multiple social media channels (a portfolio showcasing your work is essential)
Experience with at least one social media management platform
Proficiency in compiling and reporting social media metrics
Ability to create compelling graphics following brand guidelines
Propensity to excel and thrive in a fast-paced, dynamic environment with tight deadlines and changing demands
Strong written, verbal, and interpersonal skills and the ability to collaborate across teams
Excellent grammar skills and attention to detail
Ability to react in a professional manner to direct feedback and constructive criticism
Preferred (and bonus points)
Knowledge of Sprout Social and Canva
Experience with influencer marketing
SEO knowledge and the connection with social media
Ability to travel up to 25% of the time
Benefits
Paid time off
Generous paid holiday schedule that includes the entire week of Christmas off
Collaborative work environment, with 4 days in office and 1 day remote each week
Comprehensive benefits package (medical, dental, vision, life, disability)
401(k) plan with employer match
On-site group fitness classes