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VMware Senior Manager, Commercial Marketing Global Demand - Opportunity for Working Remotely in Columbus, Ohio


VMware Global Demand team is seeking an innovative and dynamic marketing manager to drive integrated marketing at scale and speed, in support of our fast-growing Commercial segment. We are open to candidates from all three regions (AMER, EMEA and Asia Pacific & Japan).

This is a unique global impact marketing role, responsible for implementing best in class demand campaign and program; spanning all solutions, vertical industry, routes to market and geographies (AMER, EMEA and Asia Pacific & Japan).

Key Responsibilities

  • Liaise with franchise solution teams, global demand execution and services teams, global partner commercial organization and regional field teams to scope demand program requirements; budget, resource needs and delivery timeframes

  • Develop Demand Go-to-Market initiatives to support Commercial segment addressable markets and business growth opportunities including whitespace and re-activation of dormant accounts

  • Implement omnichannel digital journey and engagement programs by persona to generate demand and accelerate pipeline

  • Leverage modern marketing ML/AI tools and platform to exploit data and real time insights to drive efficient leads conversion and management

  • Drive continuous performance improvement through the identification, documentation and implementation of demand best practices

  • Be part of a Rapid Response Team to support crisis, competition and other unplanned market conditions

  • Deliver marketing KPI targets and exceptional ROI

Preferred Skills & Experience

  • 10+ years of B2B marketing experiences in a software technology company

  • A Bachelor’s degree in marketing, business or computer science

  • Proven track record of implementing and executing high performing demand campaigns

  • SaaS marketing experiences from a hyperscaler environment a plus

  • Excellent mix of planning and operational skills

  • Proven track record in working across global functional and field teams

  • Highly collaborative in a culturally diverse and inclusive teams

  • Excellent verbal/written communication and presentation skills

  • Strong background with Digital

  • Strong Digital Marketing Background

This job may require the candidate to comply with travel restrictions and/or work from a facility that requires full vaccination prior to entry. Further, depending on various factors, including legal challenges to the Executive Order on Ensuring Adequate COVID Safety Protocols for Federal Contractors, VMware may require employees to be fully vaccinated effective January 18, 2022.

Category : Marketing

Subcategory: Marketing

Experience: Business Leadership

Full Time/ Part Time: Full Time

Posted Date: 2021-12-02

VMware Company Overview: At VMware, we believe that software has the power to unlock new opportunities for people and our planet. We look beyond the barriers of compromise to engineer new ways to make technologies work together seamlessly. Our cloud, mobility, and security software form a flexible, consistent digital foundation for securely delivering the apps, services and experiences that are transforming business innovation around the globe. At the core of what we do are our people who deeply value execution, passion, integrity, customers, and community. Shape what’s possible today at http://careers.vmware.com.

Equal Employment Opportunity Statement: VMware is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: VMware is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at VMware are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. VMware will not tolerate discrimination or harassment based on any of these characteristics. VMware encourages applicants of all ages. Vmware will provide reasonable accommodation to employees who have protected disabilities consistent with local law.