Experience Inc. Jobs

Job Information

Crowe LLP Marketing Technology Manager in Columbus, Ohio

Your Journey at Crowe Starts Here: At Crowe, you have the opportunity to deliver innovative solutions to today's complex business issues. Crowe's accounting, consulting, and technology personnel are widely recognized for their in-depth expertise and understanding of sophisticated process frameworks and enabling technologies, along with their commitment to delivering measurable results that help clients build business value. Our focus on emerging technology solutions along with our commitment to internal career growth and exceptional client value has resulted in a firm that is routinely recognized as a "Best Place to Work." We are 75 years strong and still growing. Come grow with us! Job Description: Crowe LLP is seeking a dynamic and experienced Marketing Technology Manager to join our team. The successful candidate will be responsible for managing and optimizing our marketing technology architecture to better enable marketing and sales programs to drive business growth. This role will manage the Martech portfolio, including selection, implementation, integration, optimization, maintenance, and adoption of marketing technology. This role will evolve the marketing technology roadmap to ensure alignment of technology enhancement and acquisition with business objectives and operational budgets. Additionally, this role will oversee the integration of marketing technology with enterprise systems such as sales, finance, etc. This role will function as a solutions architect responsible for the design, deployment and support of Crowe's marketing technology platforms and the leveraging of those technologies towards the firm's marketing and sales goals. The candidate must be collaboration-focused and able to work across the technology organization and with the Marketing & Sales teams with concentration on the following areas: digital marketing, sales enablement, marketing technologies, data and marketing/sales analytics, marketing automation, CRM and marketing data platforms, data visualization, data science and AI, Crowe user experiences, client experiences, media, content/creative/brand strategy and the firm's professional services. Responsibilities: Define and implement marketing's technology vision, strategy, and roadmap; work with sales operations and other appropriate functions to create a technology roadmap that is aligned across revenue engine Documents the marketing system architecture, the assessment of marketing systems, and the development of a strategic technology roadmap Oversee the selection, implementation, and management of marketing technology tools and platforms, including system administration best practices Ensure the integration of marketing technology tools with other systems within the organization. Represents Marketing with other firm entities in discussions of tech needs and integrations Design and present innovative and effective solutions in partnership with our Marketing & Sales organization that incorporates the current and changing marketing technology landscape and industry best practices Lead the implementation and program execution of marketing and sales platforms including marketing automation, CRM, and sales enablement Provide strategic consulting and subject-matter expertise for our firm's marketing and sales technology platforms Deliver strategies, roadmaps and architecture that mature and innovate Crowe's marketing, sales, and service technologies for driving growth, engagement and results Provide data management, governance and execution for Martech data integrations and analytics services Help drive the direction of Crowe's technology architecture for our sales & marketing capabilities as well as the overall enterprise Experience in sales enablement, demand generation, customer engagement, digital marketing, and communications strategies and technology solutions Experience in Martech data management and marketi

DirectEmployers