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Casto Management Services, Inc Marketing and Communications Manager in Columbus, Ohio

POSITION: Manager, Marketing & Communications

REPORTS TO: Vice President, Human Resources & Operations

*BASIC FUNCTION: *Oversee all marketing aspects for the company.

Are you a creative whirlwind with a passion for creating compelling content and building meaningful connections? Do you thrive in a collaborative environment where ideas spark and campaigns ignite? Then join us as our Manager, Marketing & Communications and lead the charge in telling the CASTO story. Craft compelling narratives across channels, from social media to press releases. Inspire and guide a talented team, fostering collaboration and excellence. Make a real difference with a company that puts its people at the core of everything we do. Drive brand resonance and amplify our voice: Become the mastermind behind our marketing & communications efforts.

CASTO has been recognized as a best place to work ten times, a healthy employer eight times, and even named a healthiest employer in America. We have an exceptional team, outstanding benefits including paid volunteer time and a robust incentive-based wellness program, an innovative environment, and a supportive company culture, so you can understand why the average tenure of our associates is more than 10 years!

MAJOR DUTIES AND RESPONSIBILITIES:

  • Oversee CASTO's brand, marketing, public relations, and communication strategies.
  • Work closely with marketing team members, project leaders and stakeholders to ensure marketing work delivers on deadline, fulfills business objectives, and satisfies the user needs.
  • Supervise overall marketing team, including Senior Graphic Designer
  • Provide design and marketing direction to ensure that all work and communications follow CASTO brand guidelines across all communication channels and media.
  • Develop strategy, purchase, and execute all advertising efforts.
  • Create marketing materials for various departments including commercial leasing and development, residential leasing and development, etc.
  • Oversee all digital outlets including websites and internal intranet, and digital marketing efforts including online reviews, Google Analytics, email marketing campaigns, etc.
  • Work to ensure that marketing and communication output is current on industry trends and technology.
  • Understand CASTO's creative vision and guide associates toward successfully reaching it.
  • Responsible for oversight and execution of department budget including all advertising budgets and billings.
  • Monitor all public relations activities including creating and coordinating press releases, ads, articles, interviews, and other means of communication.
  • Oversee CASTO's media relations including award and list submissions.
  • Build and maintain relationships with local media outlets and contacts.

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``` - Oversee needed campaigns/events for corporate or business development including trade shows, grand openings, groundbreaking ceremonies, etc. - Work on various projects as needed.

SKILLS

Competencies

  • Strong conceptual skills with a high-level sense of design, layout, and typography
  • Ability to apply style guides creatively while upholding brand identity
  • Demonstrated ability to manage the creative process within tight/fluid deadlines in a team environment
  • Advanced knowledge in graphic production processes
  • Ability to collaborate independently with consultants and vendors
  • Familiarity with photography basics
  • Strong project management skills
  • Proactively keeps updated on industry leading software and technologies
  • Ability to work independently with minimum supervision
  • Strong interpersonal, verbal, and written communication skills

Qualifications<

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