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Job Description

This role is based remotely but if you live within a 50-mile radius of [Warren, MI, Austin, TX, or Mountain View, CA facilities], you are expected to report to that location three times a week, at minimum.

This job may be eligible for relocation benefits.

Overview

The Cross-Brand Portfolio Media Strategy manager is essential to enabling GM’s media strategy and investment approach across the enterprise. This role is a fantastic chance to shape how we execute media across our brands, helping our brands maximize reach to key consumers and achieve key business outcomes. You’ll play a key role in bringing together our media efforts into a cohesive approach that accommodates unique brand needs, underpinned by consistent enterprise practices. We're looking for a dynamic and proactive individual who can pull together different ideas and perspectives to make our media work as effectively as possible for each brand. If you're a versatile media pro excited to have a big impact across a range of brands and vehicles, this is your role!

Major Duties and Responsibilities

• Identify opportunities to drive greater proactive cross-brand synergy in all aspects of media, from strategy and planning to investment

• Work with brand media leads toensure media investments will deliver optimal reach to target audiences

• Partner with cross-channel video lead to build and deliver corporate video investment strategy

• Collaborate with GM research, audience, and analytics teams to ensure appropriate audience targets are in place for each brand, understanding potential overlaps and gaps

• Work with audience lead to develop and optimize core targeting capabilities based on brand needs to help maximize reach across and within brands

• Partner closely with internal measurement, test & learn, research, advanced analytics teams to ensure each brand is participating in relevant media testing and studies that will drive the business forward

• Constantly look for new ways to push best practices across brands and scale learnings quickly

• Play a leading role in the consolidation of cross-brand content and storytelling, building aggregate views and insights at a corporate level

• Support the team leading the annual corporate marketing and media budgeting process

• Ensure consistent approaches and ways of working are in place across all brands, improving speed to market and removing redundancies from everyday work

• Work with leads from all channels to identify opportunities to ensure best practices and test and learn opportunities are fully scaled and implemented

Skills and Abilities

• 7+ years’ experience in Media Planning, Strategy, or Activation

• Solid understanding of all areas of media with familiarity with the various media platforms, technology, and processes

• Ability to offer a clear POV and a strong rationale to defend position as the media center of expertise

• Ability to prioritize and tie all media plans to support the business plan & core priorities

• Ability to communicate strategy and plans effectively

• A self-starter with the ability to think strategically

• Experience leading a team

• Experience working with or for media agencies

• Strong offline and digital media experience

• Excellence in PowerPoint and Excel

• Excellent communication, presentation, co-ordination, and project management skills

• Analytical skills

• Ability to multi-task across several diverse projects

• Ability to occasionally work irregular hours

• Bachelor's degree in business or marketing

Additional Job Description

Skills and Abilities

• 7+ years’ experience in Media Planning, Strategy, or Activation

• Solid understanding of all areas of media with familiarity with the various media platforms, technology, and processes

• Ability to offer a clear POV and a strong rationale to defend position as the media center of expertise

• Ability to prioritize and tie all media plans to support the business plan & core priorities

• Ability to communicate strategy and plans effectively

• A self-starter with the ability to think strategically

• Experience leading a team

• Experience working with or for media agencies

• Strong offline and digital media experience

• Excellence in PowerPoint and Excel

• Excellent communication, presentation, co-ordination, and project management skills

• Analytical skills

• Ability to multi-task across several diverse projects

• Ability to occasionally work irregular hours

• Bachelor's degree in business or marketing

Compensation: The compensation information is a good faith estimate only. It is based on what a successful applicant might be paid in accordance with applicable state laws. The compensation may not be representative for positions located outside of New York, Colorado, California, or Washington.

• The salary range for this role is ($135,800-$208,100). The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.

• Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.

• Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

Benefits Overview

The goal of the General Motors total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan incudes, the following benefits, in addition to many others:

• Paid time off including vacation days, holidays, and parental leave for mothers, fathers and adoptive parents;

• Healthcare (including a triple tax advantaged health savings account and wellness incentive), dental, vision and life insurance plans to cover you and your family;

• Company and matching contributions to 401K savings plan to help you save for retirement;

• Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values;

• Tuition assistance and student loan refinancing;

• Discount on GM vehicles for you, your family and friends.

Diversity Information

General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.

We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.

Equal Employment Opportunity Statements

GM is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. GM is committed to providing a work environment free from unlawful discrimination and advancing equal employment opportunities for all qualified individuals. As part of this commitment, all practices and decisions relating to terms and conditions of employment, including, but not limited to, recruiting, hiring, training, promotion, discipline, compensation, benefits, and termination of employment are made without regard to an individual's protected characteristics. For purposes of this policy, “protected characteristics" include an individual's actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, lactation and related medical conditions), gender identity or gender expression, sexual orientation, weight, height, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances. If you need a reasonable accommodation to assist with your job search or application for employment, email us at Careers.Accommodations@GM.com or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.​

We are leading the change to make our world better, safer and more equitable for all through our actions and how we behave. Learn more about:

Our Company (https://search-careers.gm.com/en/working-at-gm/)

Our Culture

How we hire​​​​​​​ (https://search-careers.gm.com/en/how-we-hire/)

Our diverse team of employees bring their collective passion for engineering, technology and design to deliver on our vision of a world with Zero Crashes, Zero Emissions and Zero Congestion. We are looking for adventure-seekers and imaginative thought leaders to help us transform mobility.

Explore our global location s

The policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status. Additionally, General Motors is committed to being an Equal Employment Opportunity Employer and offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us at Careers.Accommodations@GM.com .In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.