Abbott Brand Manager Ecommerce- Therapeutic Nutrition - Columbus, OH in Columbus, Ohio
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals, and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries.
Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac®, PediaSure®, Pedialyte®, Ensure®, Glucerna® and ZonePerfect® – to help get the nutrients they need to live their healthiest life.
Our location in Columbus, Ohio , currently has an opportunity for a Brand Manger Ecommerce . Main responsibility is to develop and execute marketing solutions to drive sales, margin and market share on Category leading brands in the eCommerce channel. Ensuring Abbott’s Therapeutic brands lead in all aspects along the digital path to purchase to drive demand through innovation, content and marketing activations. This individual will partner with their Sales/Shopper counterparts, Brand Leadership, Shopper Insights teams, and agencies to develop and deliver integrated Marketing plans for our eCommerce customers. This individual will ensure strategic alignment between our consumers, shoppers, Retail teams and the Abbott Brands objectives
*this position must reside in Columbus, Oh. Relocation Assistance provided
WHAT YOU’LL DO
Key point of contact to drive speed and support with cross functional teams including each brand SBM (ie Ensure, Glucerna, Juven, Nepro, etc) aligned to Brands KPIs
Establishes wholistic eCommerce strategy to include 3-5 year innovation roadmap
Identifies SC & cost savings (capital recommendations, packaging, etc.)
Identifies brand specific opportunities and eCommerce strategy for media, search, content, social integration, and onsite issues
Media – ensure integration and cohesive planning across all relevant touchpoints (digital, search, promotions, social, CRM, etc).
Search – Collaborates with Enterprise search team on strategy and investment recommendation across holistic search
Content- Drives alignment between brand and sales across existing and new product launches
Supports development of key program integration such as HCP/Retailer and Caregiver online activation
Vets and supports unique eCommerce projects from eCommerce Enterprise (damages improvement through packaging, Andon cord mitigation strategy, voice test and learns, brand store launches, new platform expansions proposals, etc)
Drive Brick and Click funding strategy
EDUCATION AND EXPERIENCE, YOU’LL BRING
Bachelor's Degree required with 3-5 years of Marketing, eCommerce sales and/or digital marketing experience
Demonstrated leadership and communication skills
Ability to present and influence others, including Abbott and Customer leaders
Experience including consumer/shopper insights, and analytics
- MBA strongly preferred.
WHAT WE OFFER
At Abbott, you can have a good job that can grow into a great career. We offer:
Training and career development , with onboarding programs for new employees and tuition assistance
Financial security through competitive compensation, incentives and retirement plans
Health care and well-being programs including medical, dental, vision, wellness and occupational health programs
Paid time off
401(k) retirement savings with a generous company match
The stability of a company with a record of strong financial performance and history of being actively involved in local communities
Learn more about our benefits that add real value to your life to help you live fully: www.abbottbenefits.com (http://www.abbottbenefits.com/pages/candidate.aspx)
Follow your career aspirations to Abbott for diverse opportunities with a company that provides the growth and strength to build your future. Abbott is an Equal Opportunity Employer, committed to employee diversity.
Connect with us at www.abbott.com , on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.
An Equal Opportunity Employer
Abbot welcomes and encourages diversity in our workforce.
We provide reasonable accommodation to qualified individuals with disabilities.
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