Fiserv Director, Demand Generation Marketing in Columbia, South Carolina
What does a great Director/Manager of Demand Generation do?
The pandemic has accelerated a drive towards sustainable omnichannel commerce. The world’s largest merchants are creating new consumer experiences across channels, and Fiserv, through the Carat omnichannel commerce ecosystem is a global leader.
This important Market Development role is responsible for leading coordinated multi-phase demand generation campaigns to create new, and influence existing, pipeline opportunities and ultimately revenue for the Enterprise Corporate team.
In this role, you will be responsible for overall campaign strategy planning and execution, working in partnership with the Sales teams, Product and Digital Marketing to develop target client and prospect audiences, manage asset creation and deploy increasingly automated nurture programs.
Success is defined by sales pipeline created and influenced.
This role will also be aligned to specific Industry verticals where you will be responsible for market development planning and Sales Enablement, including messaging and pitch development. You will also lead sponsoring and execution of relevant Fiserv and Industry events and trade associations.
Basic Qualifications for Consideration :
More than 5 years product, digital, or demand generation marketing experience, or experience in client-facing roles to Enterprise Corporates
Experience clearly creating and communicating value propositions to different client buying personas, combining multiple products/solutions
Experience building impactful presentations using PowerPoint
Analytical reporting experience that creates actionable insights and metrics
Preferred Skills, Experience, and Education:
Experience with Digital Commerce or similar Corporate/Merchant commerce journeys
Experience writing, creating or editing published thought-leadership pieces
Creative design experience
Travel required : 10%
Learn more about Fiserv:
To support the total well-being of our associates, Fiserv takes a broad approach to our benefits. We offer a comprehensive benefits package that provides flexibility and affordability with a variety of medical, dental, vision, life insurance and disability options.
We are #FISVProud of our benefits and well-being programs. Our commitment to wellness, wellness education, preventive services and fitness activities are designed to meet you where you are.
Life moves fast. And as it does, we know most people aren’t thinking about “financial services”. But we are.
We help people and businesses move money and information every minute of every day. Our solutions connect financial institutions, corporations, merchants and consumers to one another, millions of times a day, behind the scenes, reliably and securely.
We’re Fiserv, a global leader in Fintech and payments enabling innovative financial services experiences that are in step with the way people live and work today. The company’s approximately 44,000 associates proudly serve clients in more than 100 countries, so their customers, members and consumers can move money when and where they need it, at the point of thought.
Our Aspiration is to move money and information in a way that moves the world. As a FORTUNE™ 500 company and one of FORTUNE Magazine World’s Most Admired Companies for the eighth consecutive year, we are committed to excellence and purposeful innovation.
We welcome and encourage diversity in our workforce. Fiserv is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Explore the possibilities of a career with Fiserv and Find Your Forward with us.
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