Job Information
Maxim Healthcare Services Marketing Content Specialist in Columbia, Maryland
The Marketing Content Specialist creates engaging and informative content including blog posts, print collateral, promotional materials, and website copy that align with our brand voice and marketing goals.
The Marketing Content Specialist works within a highly collaborative team environment and partners closely with departments across the organization including Regional Leadership, Operations, Recruitment, Information Services, Communications, Human Resources, Compliance, Legal and Clinical.
Essential Duties:
Brainstorm and write engaging, high-quality content to help drive leads and build brand awareness across prints, web, email, video, infographics and social media
Edit and proofread content before publication to ensure clarity, grammatical accuracy, consistency, brand adherence and quality
Perform keyword research and produce SEO optimized web content
Build and execute content marketing strategies for multiple service lines in alignment with short and long term marketing goals
Use strong research skills to stay abreast of consumer and business behaviors
Manage editorial calendar and collaborate with team members to ensure alignment, consistency and transparency
Use content management systems to create, manage and publish content on the web
Monitor and report KPIs and show continuous improvements
Collaborate with the creative services team to create print and digital assets
Collaborate with social media and digital specialists on social posts, SEO campaigns, and landing pages
Perform other duties as assigned
Minimum Requirements:
Bachelor’s degree in Marketing, Journalism, Communications, Business or a related field
Minimum of 3 years of related work experience, specifically writing for web and print
Knowledge of SEO, SMO, analytics, and other key marketing metrics
Outstanding personal skills, including the ability to work effectively in a team environment, handle internal clients with tact and diplomacy, and maintain composure and production quality under deadline
Strong attention to detail and the ability to handle multiple projects simultaneously
Ability to work with external vendors and freelancers
Familiarity with content management systems such as WordPress, Drupal, and Hubspot
Knowledge of copy and layout design tools such as Adobe InDesign
Awareness of the sales funnel and consumer behavior
Ability to self-motivate and work independently
Outstanding organization and project management skills – ability to juggle multiple deadlines and experience with project management tools like Trello, Asana, or Monday
Ability to think strategically and execute tactically
Proficiency in the English language required
Excellent communication skills
Computer proficiency, including Microsoft Office Suite (Word, Excel, Teams, etc.)
Wage/Salary Information:
$65,000 - $85,000, with a $5,000 annual bonus potential
About Maxim Healthcare Services
Maxim Healthcare Services has been making a difference in the lives of our patients, caregivers, employees and communities for more than 30 years. We offer private duty nursing, skilled nursing, physical rehabilitation, companion care, respite care and behavioral care for individuals with chronic and acute illnesses and disabilities. Our commitment to quality customer service, compassionate patient care, and filling critical healthcare needs makes us a trusted partner wherever care is needed.
Maxim Healthcare Services is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.
Maxim Healthcare Services
- Maxim Healthcare Services Jobs