Job Information
Focus on the Family Marketing Manager – Digital Subscription Retention in Colorado Springs, Colorado
Headquartered in Colorado Springs, Colorado, Focus on the Family has nearly 700 employees who work to achieve the mission of enriching the lives of families, engaging the culture, advocating for life and spreading the Gospel of Jesus Christ. The work is meaningful, the culture is rewarding, and the purpose is eternal.
The Marketing Manager – Digital Subscription Retention position exists to provide leadership and direction to the Marketing team responsible for the successful development and execution of all Digital Content Subscription Retention strategic plans. This position will employ current and forward-looking research, information, and cross-functional collaboration to conceive, develop and implement strategic marketing strategies and tactics designed to retain and cultivate existing subscribers, identify opportunities to cross-sell programs or resources beneficial to retention or convert to other ministry products/resources. Success requires an outcome-driven, measurement-minded, audience-centric leader. This is a key marketing role carrying great visibility given the significant revenue and ministry impact generated by the digital content.
Essential Duties/Responsibilities:
Audience Understanding
Is responsible for the comprehensive understanding of audience, including subscriber lifecycle, demographics, psychographics, lifestyles, preferences, needs, desires, and societal pressures
Collaborates with internal marketing, data, and research team members to provide a subscriber audience analysis and business insights into audience behaviors
Develops innovative retention strategies designed to engage and retain subscribers and expand sales/revenue generation. Success requires that measurable objectives are met
Strategic Marketing Execution
Is accountable for driving the executions against established marketing strategy for retention programs designed to meet measurable goals and objectives. Establishes and communicates project scope, strategy, and objectives to lead cross-functional teams in the development and implementation of ROI-driven omni-channel retention campaigns
Provides leadership and direction to the Marketing teams which support the Adventures in Odyssey Club, Focus Streaming Platform, Church Portal, Focus Educational Learning Environments, and the like regarding the retention of digital content self-service subscribers
Provides strategic management oversight of all aspects of retention campaigns and subscriber communication journeys including budgeting, brand/product positioning, messaging and visuals, media mix, calls to action, and response channels – ensuring that campaigns appeal to the audience and drive measurable response
Provides management oversight of all retention campaigns to ensure internal stakeholder approvals are received, deadlines are met, and provide continency planning / problem solving. Success requires that measurable objectives are met
Measurement Based Accountability
Is accountable for the tracking and analysis of digital subscription churn metrics to gain insights into behaviors that signal a likelihood to attrite
Ensures measurement, evaluation, and communication of the effectiveness of retention campaigns contributes to the success of digital subscriber programs. Works collaboratively with cross-functional team to ensure that campaign measurement and reporting structures are in place that will provide visibility to key metrics, and measure actual performance against plan for subscriber programs as a whole
Analyzes campaign results data and transforms the learnings into actionable business insights that lead to campaign optimization and enhanced ROI. Makes data-driven recommendations for testing new retention strategies and tactics – continuously driven by a test-learn-apply approach
Makes recommendations for technology needs to further the Digital Content Self-Service Subscriber Retention programs
Collaborates with Senior Marketing Manager – Acquisition to compile and develop comprehensive reports. Provides regular retention reports to Marketing Director and Marketing VP on progress to goal. Success requires that measurable objectives are met
Subscriber Trends and Insights
Knows and understands how to gather, review, and analyze subscriber data to refine and enhance retention strategies. Implements subscriber feedback loops to enhance understanding of behavior and develop communication journeys to offset attrition and/or convert to another product/resource
Works collaboratively with Senior Marketing Manager - Acquisition to understand the strengths and weaknesses of current and potential competitors, and monitors market trends for opportunities to leverage learning for campaign or product enhancements
Proactively partners with internal marketing teams to share learnings, gain new insights and maximize effectiveness of all marketing initiatives
Other Duties/Responsibilities:
Limited travel may be required for events, conferences
This role may require occasional travel including nights and weekends
Performs other duties as assigned
JOB QUALIFICATIONS
Character/Spiritual:
Exemplifies Ephesians 5:1-2, “Therefore be imitators of God as dear children and walk in love, as Christ also has loved us and given Himself for us...”
Pursues the Great Commission given by Jesus Christ in Matthew 28:19-20, “Go therefore and make disciples of all the nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit, teaching them to observe all things that I have commanded you; and lo, I am with you always, even to the end of the age.
Is a consistent witness for Jesus Christ; maintains a courteous, Christ-like attitude in dealing with people within and outside of Focus; adheres to the Standard of Moral Conduct (http://media.focusonthefamily.com/fotf/pdf/about-us/human-resources/moral-policy.pdf) and Statement of Faith (http://www.focusonthefamily.com/about/foundational-values#values) ; upholds Focus on the Family's ministry in prayer
Prays personally for Focus on the Family’s staff and constituents and may occasionally lead in a public prayer
Engages in Christian ministry
D emonstrates behaviors aligned with FOF core values (http://www.focusonthefamily.com/about/foundational-values#values)
Personal Characteristics:
Approaches projects from an interdependent philosophy. Must be a creative thinker, strong work ethic, able to collaborate with others
Can professionally represent FOTF to outside parties
Knowledge/Experience:
Bachelor’s Degree in Business with emphasis in Digital Marketing (MBA or Master’s Degree a plus)
5+ years of experience in direct marketing product/project management, advertising account management, and/or management consulting
2-3 years of experience with digital subscription program retention
Proven track record of driving measurable retention, engagement, and growth
Computer proficiency in a variety of Windows-based software and other SaaS systems
Experience in giving presentations and public communication
Knowledge of digital and social media communication tools and platforms
Salesforce Social Studio or Marketing Cloud experience a benefit
Skills, Abilities and Special Talents/Gifts:
Exceptional written and verbal skills – both in one-on-one and in group settings
Ability to pivot, flex and manage multiple projects and functions
High Emotional Intelligence (assessment may be given)
Strong analytical skills and demonstrated ability to analyze objective and subjective data and develop recommendations
Talented in analyzing situations, uses logic, rational thinking, intuition, and discernment to solve problems, make decisions or choose course of action that moves projects to completion
Attention to detail and accuracy
Ability to bring a positive approach to the marketing culture
Stewardship Requirements:
Ability to remain within budget assigned for projects, recognizing stewardship responsibility of donor resources
Works collaboratively to generate revenue of $4-$10 million for the ministry
Salary Range: $70,716 to $81,117/yr
Application Materials Required: Cover Letter, Resume/CV
Application Materials Instructions: Please identify the job specific minimum qualifications you possess in your cover letter and be sure your resume includes any and all relevant experience to be accurately assessed against the qualifications listed in the posting. To apply, please submit the following application materials to this posting. 1. A current resume. Must include date ranges to include month and year (mm/yyyy) and whether the position was full time or part time. 2. A cover letter that specifically addresses the job requirements and outlines qualifications.
Focus on the Family puts a high value on our team members and offers a unique benefit package.
Employees scheduled for 20 hours or more per week are eligible for:
Norton LifeLock ID Theft Coverage
Legal Shield/ID Shield Coverage
AFLAC
403B Retirement Plan
Vacation Time & Vacation Payout
Sick Time
Holidays
Service Awards
Community Service Days
Bookstore Discount
Fitness Center
Employees scheduled for 30 hours or more per week are eligible for all the above and:
Medical Plan
Dental Plan
Vision Plan
Life Insurance
Disability Insurance
Flexible Spending Accounts
EAP (Employee Assistance Program)
Tuition Reimbursement
Warehouse Membership Reimbursement
Note : This is a summary and should not be construed as future promises to continue to provide benefits as outlined above. For complete and definitive language, refer to the governing plan documents.
*Temporary employees are not eligible for benefits, except for:
Sick Time
Bookstore Discount
Fitness Center
Tentative Search Timeline:
Priority will be given to applications submitted by May 17th, 2024. However, this posting will remain open until filled.
The potential employee start date is May 28th, 2024.
Posting date: April 16th, 2024
Unposting date: ongoing until filled
Posting contact email: job@fotf.org
Helping Families Thrive in Christ! Focus on the Family is a 501c3 Christian Non-Profit Ministry.
Job Details
Pay Type Salary