Experience Inc. Jobs

Ohio Means Jobs Cleveland Cuyahoga County is sourcing for a Marketing Specialist/Talent Aquation Specialist for a local insurance company. Job Summary: We are seeking a dynamic and experienced Employee Benefits Marketing Specialist to join our team. The ideal candidate will be responsible for turning thought leadership into quality content that will raise our brand awareness. This role requires strong written communication skills and an ability to decipher difficult or technical concepts into easy-to-read articles, case studies, marketing materials, marketing campaigns, etc. A Day in the Life: • Collaborate with key stakeholders to develop marketing materials that support sales initiatives and drive sales growth • Conduct market research to identify trends, opportunities, and competitive analysis. • Manage the production of marketing collateral, including brochures, flyers, and newsletters. • Coordinate and participate in industry events, trade shows, and webinars. • Maintain and update the company's website and social media platforms with relevant content. • Build and maintain relationships with key stakeholders, including internal marketing department, graphic designers, and employee benefits professionals. • Manage the creation and distribution of thought leadership articles to establish the company as an industry leader. • Develop case studies to showcase the success and impact of our benefits products and services. • Assist in the creation and measurement of marketing campaigns, including digital marketing, social media, email marketing, and content marketing. Performance Metrics: • Campaign Performance: Measure the success of marketing campaigns through key performance indicators (KPIs) such as click-through rates, conversion rates, and return on investment (ROI). • Customer Engagement: Track customer engagement metrics, including website traffic, social media interactions, and email open rates. • Market Penetration: Assess the effectiveness of market research and competitive analysis in identifying new opportunities and trends. • Content Effectiveness: Evaluate the impact of marketing collateral, thought leadership articles, and case studies on brand awareness and customer perception. • Stakeholder Collaboration: Monitor the effectiveness of collaboration with key stakeholders in developing marketing materials and strategies. What You'll Need: • Bachelor's degree in English, Marketing, Graphic Design, Journalism or related field. • Minimum of 3-5 years of experience working in a fast-paced environment with proven related experience. • Excellent written and verbal communication skills. • Proficiency in digital marketing tools and platforms, including social media, email marketing, and content management systems. • Ability to work independently and as part of a team. • Strong analytical and problem-solving skills. • Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint). Preferred Qualifications: • Experience with CRM systems and marketing automation tools. • Knowledge of compliance and regulatory requirements in the insurance and/or healthcare industry. Interested candidates please apply here/contact: Nicolas Abourjeili-Business Service Lead nabourjeili@dwfs.us