Microsoft Corporation Integrated Marketing Campaigns Manager- MS Stores in Cleveland, Ohio
The Microsoft Store is where consumers, small businesses, gamers, educators, and students can engage directly with the Microsoft brand to learn and purchase products, services, apps and gaming content across Surface, Xbox, Microsoft 365, digital media, and the best of Windows PCs and accessories. Customers can also learn how to better use their products and get help with Microsoft Store. Serving customers on Microsoft.com, Xbox console, Windows and other channels, the Microsoft Store reaches billions of customers worldwide.
The Microsoft Store Integrated Marketing Team oversees all our campaign and customer engagement channels. This includes campaign strategy, product Go To Market (GTM), social media, influencer marketing, PR, CRM, Demand Gen, and SEO. As the Integrated Marketing Campaigns Manager , you will define and oversee the overall integrated campaign strategy for the Stores organization, including the marketing approach per campaign and campaign measurement & learning plans. In this visible, critical role, your team will serve as the point of integration across Microsoft Store globally for Microsoft’s consumer product launches, including Microsoft 365, Surface, Windows, and Xbox as well as the biggest seasonal & sale campaigns for the company such as Holiday and Back to School. You will also partner with Brand on the cultural moments such as Pride and Black history Month. This people manager role has a team of four and reports to the Director of Integrated Marketing for Microsoft Store.
You will be a good fit for this role if you are a proven marketing professional with demonstrated success in leading complex projects & teams, proven organizational agility, ability to work effectively through an influence model at all levels of the organization, and present to senior leaders. In this role, you must be skilled at obtaining senior management, and cross-team alignment, be able to frame complex business issues and drive decisions, develop and get buy-in on plans to execute against these decisions, and work cross-team to ensure that plans are executed successfully. You will need to be a leader who embraces model, coach, and care as you lead a team of full-time employees and vendors.
What our team offers
At the core, we are a customer-focused team that encourages a diverse & inclusive culture. We are respectful, collaborative, accountable and approach work with a fun, positive attitude. The right candidate can expect to have opportunities for career growth and development
What I will do for you
Champion your successes at every level of our leadership.
Empower you with the opportunity to gain new experiences and improve upon your strengths.
Provide opportunities to innovate and drive business impact.
Support who you are as your authentic self.
Make career development a consistent priority.
How you can make an impact
Drive global campaign strategies and help develop integrated marketing plans that drive key business metrics for product & seasonal campaigns.
Driving Impact through influence - lead, align, and motivate large v-teams through articulation and alignment to shared goals and vision.
Innovate through challenging the status quo and testing new things.
Establish relationships across Microsoft (product marketing, creative teams, channel marketing, brand, 3 rd party retail, etc.) to integrate and partner wherever possible to make an impact.
Drive thought leadership and innovation around our seasonal and product launch campaigns processes with a growth mindset.
Effectively eliminate blockers and facilitate escalations for the team as they work to land the campaigns in market
Lead a team of campaign managers to implement over 30+ seasonal, cultural, and product launch campaigns.
Partner with teams at strategic and tactical levels to successfully launch in key global markets and across all Stores marketing channels.
Lead and navigate the team through shifting priorities, ensuring their work focus is aligned to business priorities.
Manage the campaign development and approval process for the Stores team.
Lead the team to development and distribution of key documents including the marketing plans, campaign creative briefs, campaign toolkits, workback schedules, etc.
Help the team with blockers and to escalate issues as needed.
Drive the integrated campaign & Go-To-Market (GTM) planning process for large cross-company initiative around the unification of our holiday & back to school seasonal campaigns.
Ensure brand consistency and deep understanding of the customer, competitive and marketing landscape.
Maintain strong partnership to help lead the creative with our internal creative team for all seasonal campaigns.
Active involvement and coaching the team on their career growth goals.
Budget oversight and management across multiple deliverables.
- 5+ years of experience in digital marketing, campaign GTM strategy, or integrated marketing
Highly preferred experience and skills
Direct people management experience
Demonstrated ability to deliver strategy in digital marketing.
Excellent verbal and written communication skills
Campaigns or product launch strategy and creative experience.
Ability to interpret, understand, and translate data or results into practical and meaningful insights.
Big picture problem solving - thrives in ambiguity and has keen ability to identify gaps/overlaps across teams/orgs and projects.
Digital marketing in retail or ecommerce.
Bachelor’s degree or equivalent experience in Communications, busines, or marketing.
Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request via the Accommodation request form (https://careers.microsoft.com/us/en/accommodationrequest) .
Benefits/perks listed below may vary depending on the nature of your employment with Microsoft and the country where you work.
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