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Social Media Manager, UC Online, Hybrid Current UC employees must apply internally via SuccessFactors Founded in 1819, the University of Cincinnati ranks among the nation's best urban public research universities. Home to 53,235 students, more than 11,000 faculty and staff and 350,000+ living alumni, UC combines a Top 35 public research university with a physical setting The New York Times calls "the most ambitious campus design program in the country." With the launch of Next Lives Here, the Cincinnati Innovation District, a $100 million JobsOhio investment, three straight years of record enrollment, worldwide leadership in cooperative education, a dynamic academic health center and entry into the Big 12 Conference, UC's momentum has never been stronger. UC's annual budget stands at $1.85 billion, and its endowment totals nearly $1.8 billion. About UC Online UC Online, a division of the University of Cincinnati, provides a premier educational experience tailored for students seeking the flexibility of online learning combined with the University of Cincinnati's renowned quality. Our commitment to excellence fuels continuous innovation throughout each phase of the student journey, from their initial interest to successful graduation. Our mission is centered on student success, employing data-driven strategies to guide students through every aspect of their online education. We help students find the right programs, engage deeply in their studies, and achieve their academic ambitions. At UC Online, we empower students to realize their goals and create brighter futures through practical learning within a research-driven, innovative institution known for its legacy of achievements. This position offers a hybrid work schedule for individuals residing in OH/IN/KY. Candidates must be based in the Cincinnati Tri-State area and have reasonable proximity to the UC Main Campus to meet on-campus obligations as necessary. Remote work arrangements are subject to university policies and may be subject to change. Job Overview Lead UC Online's social media strategy to amplify the university's reputation, drive student engagement, and support recruitment efforts. This role will oversee social media campaigns including research, campaign and content creation, execution, monitoring and reporting. Essential Functions Develop and execute a comprehensive social media strategy that aligns with UC Online's recruitment, engagement, and reputation goals, while staying responsive to emerging trends in digital marketing. Craft compelling storytelling campaigns that showcase UC Online's impact on students, alumni, and the broader community, strengthening brand loyalty and trust. Promote UC accomplishments in social communities by developing relevant content topics to reach the university's target audiences. Create messaging, curate news and manage all published content (images/video/text). Develop and expand community and/or influencer outreach efforts. Support UC marketing recruitment and reputation campaigns by mapping out a comprehensive marketing plan for social media. Drive strategies that are proven by testing and metrics. Analyze and report on effectiveness of campaigns to maximize results. Compile weekly reports for management illustrating effort and impact results (ROI). Analyze data to optimize content and placement. Lead generation including cultivation of leads for student recruitment. Create, manage and optimize lead generation campaigns. Pitch organic lead generation strategies that can be executed on our social media channels to support recruitment efforts. Establish, measure & analyze ROI and analyze key metrics and tweak strategy as needed. Collaborate with cross-functional teams, including recruitment, academic program leaders, and the Central Marketing & Communications office, to create cohesive and imp