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Job Overview

Paid Media Manager is responsible for all activities regarding the production, launch, optimization, management and reporting of digital paid media campaigns and products. (e.g. SEM/PPC, display advertising, social media ads, audio, video, DOOH) Actively implementing digital paid media campaigns across various channels and platforms.

Job Responsibilities

• Plan, execute, and optimize paid media campaigns across various channels including Google Ads, Meta Ads Manager, and programmatic DMP/DSP platforms.
• Monitor campaign performance, analyze key metrics, and provide actionable insights and recommendations for optimization.
• Manage budgets effectively, allocate resources efficiently, and ensure campaigns are meeting goals.
• Works directly with sales and strategy teams in production of digital campaigns.
• May work directly with the client to obtain assets needed to produce digital marketing campaigns.
• Collaborate with internal teams including creative, content, strategy, and analytics to ensure cohesive campaign execution and alignment with overall marketing initiatives.
• Ability to create compelling ad copy and visuals that resonate with target audiences and drive engagement.
• Direct liaison between digital vendors and 2060 Digital.
• Familiar with a variety of agency concepts, practices, and procedures.
• Remain up to date with platform updates, algorithm changes, latest digital trends and products and new advertising features to leverage opportunities for optimization and innovation.
• Attend market/ops calls. Working with the market contacts, facilitate meetings from Operations perspective.
• Other duties as assigned.

Qualifications

• Three (3+) years of digital advertising experience preferred, within an agency or large marketing department and a Bachelor's degree in Marketing, Advertising, Communications, or related field.
• Strong understanding of Google or Meta platforms and the ability to become Google or Meta certified within the first 90 days of employment.
• Strong understanding and proven experience in the setup, launch, optimization, and management of display, SEM/PPC, video, paid social campaigns in a variety of platforms and DMP/DSPs.
• Ability to gather and analyze data, create reports, and present findings to clients.
• In-depth knowledge of digital advertising best practices, strategies, and tactics.
• Excellent communication skills, both verbal and written, with the ability to articulate ideas clearly and effectively.
• Highly organized with strong project management and time management skills and the ability to manage a large volume of campaigns simultaneously.
• Must be highly creative, flexible, and deadline-oriented with strong attention to detail.
• Strong focus on customer service and ability to present ideas to both internal and external customers.
• Advanced-level knowledge and understanding of technology, web and latest digital trends.
• Strong analytical, planning, forecasting and research skills, with the ability to interpret data, draw insights and make data-driven decisions.
• Ability to work both independently and as a team member with the ability to establish and maintain good working relationships with a variety of individuals.
• Ability to work in compliance with company policies and procedures.
• Project an appropriate professional appearance and demeanor.
• Ability to work established schedule and other hours as needed, including evenings and weekends as needed.