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Formica Corporation Director of NA Marketing Technology in Cincinnati, Ohio


As a global leader in the manufacturing, marketing and sale of decorative surfacing solutions, Formica Corporation offers its customers the best performing products in the industry. We have an outstanding new opportunity for an experienced professional at our North American headquarters as a Director of North America Marketing Technology.



The Director of MarTech is a key member of the Formica North America Marketing Team, driving demand generation and leading and building our business face to the market digitally. Key aspects of the role include developing cohesive digital strategies, executing activities that accomplish annual brand and business goals, and driving the further development of websites, E-Commerce infrastructure, social media, marketing automation and SEM/SEO. The position works with multiple internal and external stakeholders, including Formica North America colleagues across multiple disciplines, Digital Marketing counterparts outside of the US and a stable of outside agencies, technology partners and contractors. Generating outcomes while optimizing the cost of the tech stack and internal/external team members is imperative.


This role operates as Formica Groups global MarTech champion, often needing to influence without authority. This person must be able to act as a leader who can direct junior associates, cross-functional colleagues, outside contractors and agency partners. The right person is a thinker who can drive new ideas, build strategies and paint a vision, as well as a skilled doer who can execute programs, work within our MarTech stack, manage technical projects and solve problems creatively. The person in this role demonstrates a high degree of self-sufficiency and works on individual projects, while also demonstrating the ability to lead and collaborate effectively as part of team initiatives. Drawing on extensive practical experience, the Director of MarTech has a high level of knowledge that includes digital strategy, tech stack management, driving online sales growth, website development and management, SEO, SEM, analytics, social media, and community management.


Job Description:

This position reports directly to the Vice President of Marketing. Key responsibilities include:

- - Champion a demand generation and outcome-based agenda that strengthens and expands our market presence while closely aligning with Sales and Marketing.


``` - - Lead the development of a comprehensive Marketing Technology strategic plan along with aligned tactics to enhance the Formica and FENIX brands, strengthen consumer relationships and drive sales within the established budget.


``` - - Assess current digital team (one Digital Specialist, two outside contractors, three key support agencies and a host of digital/communications suppliers) and provide recommendations for an optimized digital team structure including role descriptions and the appropriate mix of FTEs, contractors, agencies and other digital suppliers to support strategic plans, ensure work is aligned and results-driven, and projects are delivered on time and on budget.


``` - - In partnership with VP of Marketing, Director of IT and other partners, support the development of E-Commerce capabilities including managing platform and participating in agile team backlogs, ensuring appropriate information security, devising strategies to drive traffic to our online store, and monitoring site analytics and leading changes as needed.

Own, develop strategies for and daily work within Formica North Americas 12 Sitecore-based websites/CMS. In partnership with digital agency and outside contractors, manage the roadmap for improvements and upgrades. Work with S