Siemens Senior Digital Marketing Inbound Specialist- SISW in Chicago, Illinois
Are you a digital-first growth marketer?
At Siemens Digital Industries Software, you will join a globally distributed team that’s driving the future of marketing. We believe in people-first marketing and people-first work! We are looking for an experienced SaaS marketing professional to execute digital marketing at scale to activate a wide range of target segments with global impact. Bringing your experience with the buyer’s journey, engagement strategies, and execution,
you’ll immediately make an impact through a positive relationship with your peers, content marketing specialists, and a large team of B2B marketing professionals.
You think customer-first when you build digital experiences, advertising, search, social media marketing, and more. You love to test, optimize, and try new tactics! To be successful in this role, you should have experience in demand generation marketing for software with a specialization in inbound marketing. You will work with regional teams and partners around the globe, so international marketing experience is helpful. Together, we will continually review campaign and program performance and results to ensure we exceed our team’s targets. Your ability to execute and promote clear and valuable communications will help businesses find, adopt, expand, and renew their use of our rapidly growing Xcelerator portfolio.
You will be a key partner in our organic account activation efforts across content marketing, email nurturing, account-based marketing (ABM), social marketing, search marketing, and more. You possess both hands-on campaign execution and tools knowledge around inbound marketing, paid and organic search and social marketing, and the analytical skills to optimize campaigns based on testing and ongoing results. You have an entrepreneurial approach and can both independently and collaboratively conceptualize campaign improvements.
Identify and target yourcampaign personas to optimize their customer journeys and deliver theright message at the right time using inbound marketing methods
Support SEO keyword andcompetitor research, social marketing and listening, paid search andremarketing using essential tools
Partner with your team to deviseand develop stand-out differentiated inbound digital media campaigns thatsupport prioritized industry and solution-based demand generationobjectives
Plan and coordinate digitalmedia programs and communications across the globe, providing support forlocal teams in ensuring content is localized and relevant
Establish detailed A/Btesting processes to test content to improve performance
Deliver digital marketingcomponents of strategic account activation campaigns, collaborating acrossDemand Generation, Event Marketing, Brand, Business Development, and otherteams that drive growth, retention, and renewals
Regularly report on metricsand make recommendations on how to improve the programs
Bachelor’s degree inMarketing or a related field.
The right person has 2+ yearsof successful experience across B2B digital and inbound marketing
Experience with UTMs, leadscoring and funnel optimization
Experience working in HTML
A knack for writing orcollaborating on engaging copy. Subject lines are your jam.
Previous experience with SEOsoftware and research tools, ideally SEMRush, Conductor Searchlight, andKeywords Everywhere
Previous experience with PPCsoftware and research tools, ideally Google Ads 360
Previous experience withsocial media management tools, ideally Sprinklr, LinkedIn Campaignmanager, Facebook ads or similar tools
Experience with LinkedIn,YouTube, Facebook, Instagram, Twitter, TikTok, and beyond
Google Ads and GoogleAnalytics certification preferred
Proven record of owningcampaign outcomes and optimizing for engagement and conversion metrics.Comfortable owning inquiry targets for your campaign channels.
Strong verbal and writtencommunication skills and the ability to work optimally across internal andexternal organizations.
Possess outstandingproblem-solving, analytical, and research skills
Healthcare benefits (medical,dental, vision)
Life insurance covered bySiemens.
Long-term and short-termdisability plans covered by Siemens.
Unlimited personal time off,including paid volunteer time off
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Normal office environment or working remotely
Minimal travel required (less than 15%)
Organization: Digital Industries
Company: Siemens Industry Software Inc.
Experience Level: Experienced Professional
Job Type: Full-time
Equal Employment Opportunity Statement
Siemens is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law.
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