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Public Relations Manager, US - ( 250000A0 )

Description

Grow with the best. Join a smart, creative, and inspired team that works to support operational excellence. The Stantec community unites more than 31,000 employees working in over 450 locations across 6 continents.

Your Opportunity

Are you looking for an opportunity where you can work with and be inspired by amazing creative colleagues, make an impact on your community, gain valuable experience, and build your career? Meet Stantec. Ranked as one of the most sustainable companies in the world, our global firm touches some of the most exciting and innovative projects in the world - and we want you on our team.

We have an opening for one Public Relations Manager (PRM) on our global PR team, working with our US regional operations and marketing teams. This role requires someone who has serious skills when it comes to PR—a team player who always thinks strategically, can see creative stories and bring them to life, provide counsel to leadership, and respond quickly to shifting priorities.

In this role, you’ll take on media relations, campaign strategy (including digital partnerships), content marketing, and issues/crisis management in partnership with Marketing & PR/Communications colleagues and leadership. Combining your business savvy and PR skills, you’ll manage our distributed team of US-based regional professionals to help lead dynamic campaigns which position our firm to grow.

We’re looking for someone to be based in one of our major US metropolitan offices, with a preference for Los Angeles, Irvine, Sacramento, Chicago, Tampa, Dallas, Houston, Boston, or Philadelphia.

Reporting to the Director of Public Relations, the US PRM is part journalist, part storyteller, part strategic advisor, part campaign designer, part manager. Some of the activities you’ll focus your energy on include, but are not limited to:

Media Relations & Research

• The US PRM fosters and grows relationships with the evolving US media landscape. Working with regional marketing teams and operational leaders, the individual develops and executes creative outreach strategies which connect our projects and people with broader trends and news cycles. The US PRM also establishes media relations benchmarks aligned with business objectives and demonstrates evolution of media outreach and results through industry share of voice analysis.

• The US PRM proactively cultivates strategic and empowering experiences for thought leaders (and clients) to engage with media. Related opportunities include, but are not limited to thought leadership promotion, news cycle-driven opportunities, and storytelling of project milestones, among other opportunities. The US PRM leads local brand activation and is responsible for company reputation management and crisis response (working with the larger PR team).

Counsellor to Leadership

• The US PRM works closely with senior internal clients and marketing leadership to stay apprised of the top business priorities to drive growth and marketplace presence. Within that counsel, the US PRM ensures that strategies align with key goals. The US PRM spearheads corporate programs and staff training for social media fluency, and media/interview preparedness.

Crisis Communications / Business Continuity

• The US PRM is a key partner to regional leaders, business leaders, and fellow PR team members in driving crisis communications strategies. Responsibilities include proactive leadership training, compliance with the firm’s Corporate Crisis Management Plan, and being a responsive Crisis Management Team member, counseling teams through issues.

Mentorship

• The US PRM works closely with PR colleagues to provide professional development opportunities, expose emerging team members to opportunities, and support professional and personal growth.

Brand Support – Copywriting & Editing

• Strong storytelling and writing skills are essential for this role. The US PRM is a champion of the Stantec brand and an expert in implementing Stantec’s branded voice and style guide. The US PRM develops and/or advises on dynamic content, and edits existing content for external communications channels, while working as a creative editorial manager for content produced by others.

Social Media & Digital Strategy

• The US PRM serves as an advisor for social and digital media strategy to internal clients offering guidance on the full spectrum of opportunities, from personal digital brand development to content strategy. The role is responsible for supporting the company's corporate channel content standards to amplify strategic, business-focused content and campaigns. Additionally, the US PRM works with Stantec’s Digital Team to track industry conversations, measure campaign impact, and activate our subject matter experts to amplify our content.

External New Business Positioning

• The US PRM works with marketing leaders, business developers, and key business leaders to set the course for upcoming and/or active top pursuits. They also participate in strategy development and deliver integrated public relations and marketing plans for pursuit positioning for top projects and key markets/sectors.

Collaboration / Brainstorming

• As part of the centralized Public Relations Team, this individual embraces a collaborative work environment and regularly meets with the Director of Public Relations, Senior Manager, and fellow Public Relations Managers to discuss priorities, assignments, and progress toward long-term goals. The Public Relations Manager participates in larger PR and Digital Team meetings to discuss initiatives and contribute to brainstorm sessions for story and promotional campaign development and content marketing strategies.

Benchmarking & Campaign Evaluation

• The US PRM provides data driven counsel to leaders and internal clients. Using the team’s suite of measurement and analytics tools, this individual tracks campaign metrics while having the proactive mindset to adjust those efforts to ensure sure objectives are met. Furthermore, the US PRM is fluent with industry trends while consistently thinking of new and emerging tactics to deploy in support of campaign goals.

Qualifications

Education/Experience:

• Bachelor’s degree in communications, public relations, English, journalism, or marketing.

• Minimum 8 to 10 years of public relations experience in corporate or agency required.

• Demonstrated experience with:

• Professional writing (samples required)

• Campaign planning and facilitation

• Building and maintaining relationships with a wide range of media

• Crafting and pitching stories, guest columns, strategic media placements

• Social media strategy and administration

• Crisis communications

Other Requirements

• Detail-oriented and organized, with exceptional prioritization skills

• Ability to effectively balance multiple priorities

• Fundamental understanding of the evolving media landscape

• Excellent interviewing, written and verbal communication skills

• Ability to collaborate effectively in a team environment, as well as to work autonomously

• Ability to quickly establish credibility with multiple audiences and articulate clearly within tight deadlines

• Strategic mindset and strong business acumen

• Exhibit passion and grit to build a movement and do what it takes to get the work done

This description is not a comprehensive listing of activities, duties or responsibilities that may be required of the employee and other duties, responsibilities and activities may be assigned or may be changed at any time with or without notice.

Stantec is a place where the best and brightest come to build on each other's talents, do exciting work, and make an impact on the world around us. Join us and redefine what’s possible.

Pay transparency laws require employers to provide the following information for positions that may be in the following jurisdiction(s):

Salary Range(s):

• $119,000 - $178,400 Min/Max Pay Range for postings located in CO, HI, MD and IL

• Other CA Areas $119,000 - Other CA Areas $191,400 Min/Max Pay Range for postings located in CA (SF Area includes SF, SJS & WLC)

The final agreed upon compensation is based on individual education, qualifications, experience, and work location. At Stantec certain roles are bonus eligible.

Benefits Summary: Regular full-time and part-time employees have access to medical, dental, and vision plans, a wellness program, health saving accounts, flexible spending accounts, 401(k) plan, employee stock purchase program, life and accidental death & dismemberment (AD&D) insurance, short-term/long-term disability plans, emergency travel benefits, tuition reimbursement, professional membership fee coverage and paid family leave. Regular full-time and part-time employees will receive ten paid holidays in each calendar year. In addition, employees will be eligible to accrue vacation between 10 and 20 days per year and eligible for paid sick leave (and if more generous, in accordance with state and local law).

Temporary/casual employees have access to 401(k) plans, employee stock purchase program, and paid leave, in accordance with state and local law.

The benefits information listed above may not apply to union positions because benefits for such positions are governed by applicable collective bargaining agreements.

Primary Location : United States-Illinois-Chicago

Other Locations : United States-Florida-Tampa, United States-California-Sacramento, United States-Texas-Houston, United States-Massachusetts-Boston, United States-California-Irvine, United States-California-Los Angeles

Organization : BC-1886 Public Relations-US Corporate

Employee Status : Regular

Job Level : Individual Contributor

Travel : Yes, 10 % of the Time

Schedule : Full-time

Job Posting : Jan 29, 2025, 4:24:46 PM

Req ID: 250000A0

Stantec provides equal employment opportunities to all qualified employees and applicants for future and current employment and prohibit discrimination on the grounds of race, color, religion, sex, national origin, age, marital status, genetic information, disability, protected veteran status, sexual orientation, gender identity or gender expression. We prohibit discrimination in decisions concerning recruitment, hiring, referral, promotion, compensation, fringe benefits, job training, terminations or any other condition of employment. Stantec is in compliance with local, state and federal laws and regulations and ensures equitable opportunities in all aspects of employment. EEO including Disability/Protected Veterans