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Description

Interested in revolutionizing the grocery industry? Amazon is seeking a talented, creative, and dynamic Product Marketing Manager to support our rapidly-growing Amazon Fresh grocery brand. As a customer-obsessed leader, you'll play a pivotal role in shaping our omni-channel strategy and brand identity. In this high-impact position, you'll be responsible for developing and executing comprehensive brand campaigns, crafting compelling brand expression projects, and driving rapid US omni-channel growth. Your role will involve conceiving and implementing innovative marketing strategies, but will require a keen eye for executing with excellence, guiding these projects from ideation through successful testing and scaled execution.

The ideal candidate will possess a unique blend of analytical acumen, operational excellence, and creative prowess. You'll design and launch targeted campaigns across various channels, collaborate with cross-functional teams to ensure cohesive brand messaging, and identify emerging market trends to capitalize on customer preferences. Your analytical skills will be crucial as you measure and report on metrics to drive continuous improvement. You should have the ability to appropriately use marketing data to inform creative direction and optimize future approaches.

This role offers a unique opportunity to make a significant impact on one of Amazon's fastest-growing businesses. If you're ready to transform the grocery shopping experience and drive innovation at scale, we want to hear from you. Join us in changing the way customers think about grocery shopping and help write the next chapter of Amazon Fresh's success story.

The right person for this role will have experience with omnichannel marketing (online and physical retail stores), making data-driven decisions, and influencing others. They must be able to work at the strategic level (generating bold and innovative ideas for growth) and at the tactical level (managing campaigns with marketing tools, analyzing traffic data and solving problems). Experience writing creative briefs and managing campaigns and creative projects (e.g., packaging design) from brief through execution and measurement are critical. Flexibility, organizational skills and the ability to prioritize in a changing business environment will also be key. Our team culture is goal-oriented, collaborative and driven to achieve results. We seek an individual who is motivated by a fast-paced and highly entrepreneurial environment.

Key job responsibilities

• Conceptualize, build, and execute campaigns, including creative development, targeting segmentation, and campaign performance analysis, and support the Sr. PMM in the development of larger initiatives across the brand team

• Optimize marketing efforts to create a cohesive brand messaging for customers

• Deeply understand and articulate the target customer; obsessively understand new and competitive brands, trends, and opportunities

• Develop internal content resources (e.g. personas, playbooks, messaging guides) for broader internal use

• Execute and consult on key brand creative projects for customer touchpoints like packaging design, uniforms, and in-store design

• Partner with stakeholders within and outside the team to derive critical insights from data and synthesize recommendations to improve campaign performance and reach.

• Coordinate with other marketing, product, and creative functions as needed

A day in the life

We are also looking for:

• Ability to translate curiosity into bar-raising experimentation

• Experience leading cross-functional projects

• Ability to manage multiple, competing priorities and thrive in a fast-paced, high-growth category environment

• Attention to detail

• Demonstrated willingness to roll up your sleeves

About the team

The Brand Team is responsible for the strategy, creative, and governance of the Amazon Fresh Brand across North America, worldwide geographies, and touch points within the larger Amazon ecosystem. Our key function is to deliver campaigns that drive the business and create tools & mechanisms that align business and marketing objectives with customer experiences and creative outputs. Our intent is to know our customers and the markets we serve better than anyone.

Basic Qualifications

• 4+ years of professional non-internship marketing experience

• Experience using data and metrics to drive improvements

• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion

• Experience managing and measuring marketing performance in various channels

Preferred Qualifications

• Experience managing external partners to develop marketing programs

• Experience presenting ideas to various levels of an organization to gain support for initiatives

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $98,200/year in our lowest geographic market up to $179,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits . This position will remain posted until filled. Applicants should apply via our internal or external career site.