Job Information
Publicis Groupe Media Director, Insights Center of Excellence in Chicago, Illinois
Company Description
With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, McDonald's, Novartis, Samsung, Visa and more.
Job Description
About Our Insights Center Of Excellence
Our Insights Center of Excellence is the fuel for designing meaningful connections with people and brands in culturally relevant ways. We combine creativity and data to uncover differentiating insights that drive business growth for our clients. We have innate curiosity to explore, interrogate and synthesize all forms of data to help us determine what makes people tick. Our department is made up of three interconnected pillars; People, Business and Cultural Intelligence. This combined intelligence allows us to understand why/how people make decisions, explore how these decisions are made in the context of culture and determine the necessary media investment to deliver on KPIs.
The Director, Insights Center Of Excellence, will champion a people-first approach to unearth actionable insights for a major client. The Director leads the team responsible for generating meaningful intelligence across People and Culture to drive positive Business outcomes. This role will require a rich understanding of the entire data ecosystem, and the know how to design and implement innovative research solutions. This role centers on data-driven story-telling applying the foundations of behavioral science.
The successful candidate fosters team growth, is curious, creative and a collaborative problem-solver.
Role Objectives
Overall:
Work in partnership with senior agency strategy, planning and analytic leads to carve out new opportunities for actionable insights within existing workstreams
Establish bespoke insight solutions aligned to business priorities
Innovate strategic, data rigorous approaches to combat data scarcity
Create connections between diverse and disparate data sets to derive meaningful insights
Develop and manage vendor relationships in service of category insights
Develop research hypotheses, construct research plan/methodology and conduct research (syndicated, secondary, social listening, qualitative and quantitative custom research) to solve clients burning questions
Oversee the development of insights presentations inclusive of data visualization and strategic storytelling
Foster relationships with senior level clients to uncover growth opportunities and craft the right insight solutions to deliver on KPIs
Evaluate innovative data partners to develop new approaches to uncovering insights
Develop and lead agency thought leadership studies and translate into meaningful client implications
Incorporate the fundamental principles of Starcom’s inclusive marketing philosophy and planning approach
People Intelligence: 80%
Develop overarching audience growth strategies and frameworks
Bring the audiences to life through compelling storytelling
Champion inclusive audience considerations
Uncover motivations, behaviors, and audience needs for increasingly audience-led media experiences
Exhibit in-depth understanding of the use and relevant application of audience ID data
Identify and define most valuable audience segments for clients using syndicated data and/or Epsilon individual ID’s (via Epsilon People Cloud)
Cultural Intelligence: 10%
Work in conjunction with the Cultural Intelligence team to explore and monitor cultural, category and audience specific trends to educate internal teams, partner agencies and clients
Translation of trends into strategic opportunities and implications
Adopt a people and culture first approach
Business Intelligence: 10%
Category analysis and evaluation of a brands market position
Marketplace understanding for brands in different life stages
Evaluate new territories for media experiences in partnership with strategy and activation teams
Collaborate with the business intelligence team to quantify the growth potential of key target audiences
Collaborate with the business intelligence team to validate media investment to ensure sufficiency to drive KPIs
Qualifications
Bachelor’s degree
7-10+ years in media/marketing research, consumer insight, business consulting, or digital advertising research/analytics/ insight
Strong grounding in traditional and digital media research (control/exposed methodologies, market mix modeling)
Strong comfort with ambiguity
Proactive nature
Demonstrated ability to establish new processes and products
Strong relationship building skills with agency cross-functional teams
Demonstrated experience storytelling and providing solutions with disparate data
Experience with multiple methodological approaches (social listening, syndicated tools, primary research)
Demonstrated ability to work with large data sets
Strong grounding in traditional and digital media analytics, such as advertising effectiveness, ROI
Experience with visualization tools such as Tableau, GoodData, Datorama is a plus
Strong verbal and written communication skills
Excellent Microsoft Office skills; PowerPoint and advanced Excel
Ability to manage people and foster career growth and development
Additional Information
Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.
The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:
Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances
The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.
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