Job Information
Publicis Groupe Manager, Analytics in Chicago, Illinois
Company description
At Publicis Collective, it is both our model and culture to establish fully integrated cross-discipline teams that put our clients wholly at the center and enable us to provide best-in-class services in a fluid and modular way. Publicis Collective uses living data to create brand movements at the speed of people’s lives. We move faster, create movements, and deploy real time data that connects world class creative to content and media in service of growth and ROI.
As part of Publicis Media, our leadership is defined by experience, commitment, and continuity across our vast network. Helming our agencies and teams are some of the most seasoned experts in the industry, committed to doing the best for our people and our clients every day, and bound together by our inclusive and humane culture. No matter whether we’re recruiting new talent or devising new media campaigns for our clients, we put the humanity and identity of real people at the forefront of everything we do. And our peerless history of continuous learning and innovation means we never stand pat.
Publicis Media is the #1 media network in North America, made of a family of world-class media agencies, solutions, and talent. Together, we comprise more than 23,000 people in more than 60 countries, united to serve the world’s best-known and most successful brands.
Overview
The Analytics Manager - Media is a key driver of insight and strategic thinking. The primary responsibility of the Manager is to provide analytics-based strategic insights and directions to aid in the development of media and communications initiatives. This position requires both strategic and tactical skill sets with an eye for numbers, intellectual curiosity, proficiency at problem solving, and a critical understanding of offline and online media. The candidate must have a proven track record in data-rich analyses and be a team player. A ‘roll up the sleeves’ approach is mandatory and a ‘get it done’ attitude is a must. Specific responsibilities include coordination between the research, analytics, and media teams to ensure high quality analytical projects are effectively delivered. Successful candidates will be multi-dimensional ‘rising-stars’ who are able to employ complex problem-solving skills and are able to communicate these succinctly to a broad client and media stakeholder audience.
Responsibilities
Work with Associate Director to design and execute analytical plans to improve the effectiveness of communications programs.
Perform hands-on analysis in support of results, including development of conclusions and implications.
Supervise and mentor Analysts.
Teach Analyst to perform ongoing analysis to ensure the timely adjustment/optimization of campaigns.
Develop and maintain SQL-based reporting system.
Understand dashboards and apply MMM findings, statistical testing to media planning.
Partner with external analytical stakeholders daily to plan, execute, and analyze projects.
Support agency new-business process as directed.
Qualifications
3-5 years of experience in performing analytics in marketing sciences capacity at a media agency, market research, consulting, or pharmaceutical firm.
Working knowledge of databases and SQL a must. Knowledge of web measurement technologies.
Ad serving platforms (e.g. DART), Website analytics software (e.g. Google Analytics),
Data visualization skills desirable (e.g. Tableau).
Quantitative educational background (preferred advanced degree in Statistics, Social Sciences, Economics, Quantitative Marketing).
Strong analytical skills – able to analyze raw data, draw conclusions, and develop actionable recommendations.
Experience analyzing large data sets.
Strong presentation skills.
Proven ability to communicate complex, technical concepts to broad based stakeholder audience.
Additional information
Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
Compensation Range: $<> - $<> <>. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be <>.
All your information will be kept confidential according to EEO guidelines.